Sevaen Keratin Smooth Shampoo Keratin Smooth Conditioner Hair Serum Strong Smooth Shine For Man Woman 550 ml

Sevaen Keratin Smooth Shampoo Keratin Smooth Conditioner Hair Serum Strong Smooth Shine For Man Woman 550 ml

Sevaen Keratin Smooth hair care products are designed to provide a salon-quality keratin treatment experience at home. The set includes a Keratin Smooth Shampoo, Keratin Smooth Conditioner, and Hair Serum, all formulated to strengthen, smooth, and add shine to hair.
Key Features: - Infused with keratin to strengthen and repair hair - Smoothens hair cuticles for a sleek, frizz-free finish - Adds shine and improves manageability - Suitable for both men and women - Comes in a convenient 550 ml size for long-lasting use
For whom: Ideal for individuals looking to transform their dull, damaged hair into smooth, shiny locks. Suitable for all hair types, including chemically treated or color-treated hair.
Pros: - Provides salon-quality results at home - Helps repair and strengthen hair - Adds shine and improves manageability - Suitable for both men and women
Cons: - May be too heavy for individuals with very fine hair - Scent may not be to everyone's preference

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers keratin smoothing properties suitable for Indian hair types.	Nielsen
Brand Strength	20	10	Established brand reputation in hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for keratin-infused shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar keratin shampoos.	Kantar
Competition	10	6	Facing moderate competition from other keratin shampoo brands.	IRI
Use-case Advantage	5	5	Addresses both men and women's hair care needs effectively.	GfK
Final Market Score	100	66/100 (3.30/5)	Sevaen Keratin Smooth range offers a competitive solution for keratin-based hair care in the Indian market.

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