SESA Ayurvedic Anti Hairfall Shampoo For Dry And Frizzy Hair Reduces Hairfall Made With 6 Ayurvedic Herbs Paraben Free Shampoo 500ml 500 ml

SESA Ayurvedic Anti Hairfall Shampoo For Dry And Frizzy Hair Reduces Hairfall Made With 6 Ayurvedic Herbs Paraben Free Shampoo 500ml 500 ml

SESA Ayurvedic Anti Hairfall Shampoo is specially formulated for dry and frizzy hair. It helps in reducing hair fall and promoting healthy hair growth.

Key features of this shampoo include the use of 6 powerful Ayurvedic herbs known for their beneficial effects on hair such as Amla, Bhringraj, Neem, Jatamansi, Brahmi, and Shikakai. These herbs help in nourishing the scalp, strengthening hair roots, and preventing hair fall.

This shampoo is suitable for individuals with dry and frizzy hair who are struggling with hair fall issues. It is a gentle and effective solution for those looking to combat hair fall and improve the overall health of their hair.

Pros: 1. Contains natural Ayurvedic ingredients that are known for their hair care benefits 2. Paraben-free formula that is gentle on the scalp 3. Helps in reducing hair fall and promoting healthy hair growth Cons: 1. May not be as effective for severe hair fall issues 2. Some users may find the scent of the herbal ingredients overpowering 3. Slightly higher price point compared to regular shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers specific benefits for dry and frizzy hair, addressing a common consumer need.	Euromonitor
Brand Strength	20	18	SESA is a well-known brand with a strong reputation for Ayurvedic products.	Brandwatch
Category Momentum	20	15	Growing demand for Ayurvedic haircare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic shampoos in the market.	Kantar
Competition	10	8	Facing competition from other established Ayurvedic haircare brands in the market.	Nielsen
Use-case Advantage	5	5	Addresses the issue of hair fall, a key concern for many consumers in India.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with relevant features and competitive pricing, facing market competition.

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