Secret Temptation Te Amo Pearl No Gas Deo Body Spray Long Lasting Dodorant for Women 120ml

Key Features: - Long-lasting fragrance - No gas formula - Contains pearls for a luxurious feel - Keeps you feeling fresh all day
For whom: This deodorant is perfect for women who want a long-lasting fragrance without the use of gas. The luxurious pearls in the formula add a touch of elegance to your daily routine.
Pros: - Long-lasting fragrance - No gas formula is eco-friendly - Pearls provide a luxurious feel - Keeps you feeling fresh all day
Cons: - Some users may find the fragrance too strong - Not suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	120ml size and no gas feature align well with consumer preferences in India.	Retail360
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for long-lasting deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	ET Retail
Competition	10	6	Facing strong competition from other popular deodorant brands in India.	Business Standard
Use-case Advantage	5	5	Addresses the need for long-lasting and refreshing fragrance for women.	Vogue
Final Market Score	100	66/100 (3.30/5)	Competitively positioned long-lasting deodorant for women in the Indian market.

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