Sebastian Professionals Dark Oil Lightweight Shampoo Hydrating Smoothing 250 ml With Argan Jojoba Oil

Sebastian Professionals Dark Oil Lightweight Shampoo Hydrating Smoothing 250 ml With Argan Jojoba Oil

About Product: Sebastian Professionals Dark Oil Lightweight Shampoo is a hydrating and smoothing shampoo that contains argan and jojoba oil. It helps to cleanse the hair while providing nourishment and hydration, leaving it smooth and shiny.

Key Features: - Lightweight formula - Contains argan and jojoba oil - Hydrates and smoothes hair - Leaves hair shiny and healthy

For whom: This shampoo is ideal for those with dry or damaged hair in need of hydration and smoothing. It is suitable for all hair types and textures.

Pros: - Nourishes and hydrates the hair - Lightweight formula does not weigh hair down - Leaves hair smooth and shiny

Cons: - Some users may find the scent too strong - May not be suitable for those with sensitive scalps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of Argan and Jojoba Oil aligns with the trend towards natural ingredients.	Vogue, Elle
Brand Strength	20	10	Sebastian Professionals is a recognized brand in the salon industry.	Brandwatch, Retail Gazette
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to other premium hair care brands in India.	Business Standard, The Economic Times
Competition	10	6	Facing competition from other established premium shampoo brands in India.	Hindustan Times, India Today
Use-case Advantage	5	5	Addresses the need for hydrating and smoothing properties in a shampoo.	Cosmopolitan, Allure
Final Market Score	100	66/100 (3.30/5)	Sebastian Professionals Dark Oil Shampoo offers a competitive blend of premium ingredients and pricing in the Indian market.

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