Sebamed Cleansing Bar 100G Standard Size

Sebamed Cleansing Bar 100G Standard Size

The Sebamed Cleansing Bar is a gentle cleansing bar that is suitable for all skin types. It is soap-free, alkali-free, and pH balanced to gently cleanse the skin without stripping it of its natural oils.
Key Features: - Soap-free formula - Alkali-free - pH balanced - Suitable for all skin types
For whom: The Sebamed Cleansing Bar is perfect for anyone looking for a gentle and effective cleansing bar that won't irritate or dry out their skin. It is particularly beneficial for those with sensitive skin or skin conditions like eczema or acne.
Pros: - Gentle on the skin - Maintains skin's natural pH balance - Suitable for all skin types - Helps to soothe and calm irritated skin
Cons: - May not be as effective at removing heavy makeup or dirt compared to other cleansers - Slightly more expensive than traditional soap bars

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation suitable for sensitive skin, a key preference in India.	Vogue
Brand Strength	20	18	Strong brand reputation and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for premium soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium soap bars in India.	Retail360
Competition	10	8	Facing strong competition from other established premium soap brands in India.	Business Standard
Use-case Advantage	5	5	Addresses specific skin concerns effectively, appealing to niche segments.	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Sebamed Cleansing Bar 100G well-positioned in growing Indian premium soap market.

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