Schwarzkopf Professional Bonacure Collagen Volume Boost Micellar Shampoo For Fine Hair 1000 Ml

Schwarzkopf Professional Bonacure Collagen Volume Boost Micellar Shampoo For Fine Hair 1000 Ml

This Schwarzkopf Professional Bonacure Collagen Volume Boost Micellar Shampoo is specifically designed for fine hair that lacks volume and body. It contains collagen to help strengthen the hair and add thickness without weighing it down.

Key Features: - Formulated with micellar technology to gently cleanse the hair without stripping it of its natural oils - Adds volume and body to fine hair - Strengthens and fortifies the hair with collagen - Leaves hair feeling clean, lightweight, and full of volume

For whom: This shampoo is perfect for individuals with fine or thin hair who are looking to add volume and body to their locks. It is ideal for those who struggle with flat, limp hair and want to achieve a fuller, more voluminous look.

Pros: - Adds volume and body to fine hair - Strengthens and fortifies the hair with collagen - Gently cleanses without stripping the hair of its natural oils - Leaves hair feeling clean and lightweight

Cons: - May not be suitable for those with extremely oily hair - Some individuals may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Micellar technology and collagen ideal for fine hair needs in Indian market.	Nielsen
Brand Strength	20	18	Schwarzkopf's strong reputation for professional hair care products in India.	Euromonitor
Category Momentum	20	15	Growing demand for volumizing shampoos in Indian market.	Mintel
Price Positioning	20	14	Competitively priced for a premium professional hair care brand in India.	Kantar
Competition	10	6	Facing competition from other premium volumizing shampoos in India.	IRI
Use-case Advantage	5	3	Addresses specific needs of fine hair for Indian consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this shampoo well in the growing Indian volumizing segment.

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