SBL ARNICA MONTANA HERBAL SHAMPOO WITH CONDITIONER 400ML PACK OF 2

SBL ARNICA MONTANA HERBAL SHAMPOO WITH CONDITIONER 400ML PACK OF 2

SBL Arnica Montana Herbal Shampoo with Conditioner is a natural and gentle hair care product that helps to nourish and strengthen your hair. It is enriched with the goodness of Arnica Montana extract which is known for its anti-inflammatory properties and its ability to promote hair growth.

Key Features:
1. Contains Arnica Montana extract for healthy hair
2. Acts as a gentle cleanser and conditioner
3. Nourishes and strengthens hair from root to tip
4. Suitable for all hair types
For whom:
This shampoo is suitable for individuals looking for a natural and herbal hair care solution. It is ideal for those with damaged or weak hair who want to strengthen and nourish their hair naturally.

Pros:
1. Natural and herbal ingredients
2. Nourishes and strengthens hair
3. Gentle on the scalp
4. Helps to promote hair growth
Cons:
1. May not lather as much as chemical-based shampoos
2. Results may vary for individuals with different hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of herbal ingredients and conditioner meets consumer preferences for natural and convenient hair care solutions.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in the shampoo segment.	Nielsen
Category Momentum	20	15	Growing demand for herbal hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, offering value for money to price-sensitive Indian consumers.	Kantar
Competition	10	6	Facing moderate competition from other herbal shampoo brands in the Indian market, but differentiation through added conditioner.	IRI
Use-case Advantage	5	5	Addresses the need for a single product providing both cleansing and conditioning benefits, catering to busy lifestyles.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively priced herbal shampoo with conditioner catering to growing demand in the Indian market.

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