SALOMMI Celebrity Choice Hair Colour Shampoo Natural Black 300Ml PPD Ammonia Free Color For Women Men Permanent Hair Dye Shampoo with 100 Grey Coverage Up To 8 Weeks Natural Extract science

SALOMMI Celebrity Choice Hair Colour Shampoo Natural Black 300Ml PPD Ammonia Free Color For Women Men Permanent Hair Dye Shampoo with 100 Grey Coverage Up To 8 Weeks Natural Extract science

Key Features: - PPD and Ammonia Free formula for gentle coloring - Provides 100% grey coverage - Natural Black shade for a subtle, natural look - Long-lasting color for up to 8 weeks - Infused with natural extracts for added nourishment

For whom: - Both women and men looking for a convenient and easy way to color their hair at home - Those with sensitive scalp or allergies to traditional hair dyes - Individuals looking for a natural-looking black hair color

Pros: - Easy application as it is in shampoo form - No harsh chemicals like PPD or Ammonia - Provides complete grey coverage - Long-lasting color with natural extracts for added nourishment

Cons: - May require multiple applications for thicker or longer hair - Limited shade options compared to traditional hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers a unique combination of hair coloring and shampooing in one product.	IRI
Brand Strength	20	10	Established brand reputation in the hair care industry.	Euromonitor
Category Momentum	20	15	Growing demand for innovative hair care products in the Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Kantar
Competition	10	10	Facing strong competition from established and emerging hair color brands.	Nielsen
Use-case Advantage	5	4	Convenient solution for individuals seeking long-lasting hair color and care.	GfK
Final Market Score	100	66/100 (3.30/5)	Innovative hair color shampoo with strong market potential in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—