Saffola Muesli Fruit & Nut Berry Crunch with Flavour Pops, 700 gm | 15 in 1 Fruit and Nuts, Seeds, Millet & more | Cereals for breakfast rich in wholegrain, protein, fibre

- Saffola Muesli Fruit & Nut Berry Crunch is a delicious and nutritious breakfast option that is packed with 15 different types of fruits, nuts, seeds, and millet.
- The cereal is rich in whole grains, protein, and fiber, making it a perfect way to start your day on a healthy note.
- This muesli is suitable for individuals who are looking for a convenient and tasty breakfast option that is also good for their health.
- Pros: Rich in whole grains, protein, and fiber. Contains a variety of fruits, nuts, seeds, and millet. Convenient and easy to prepare.
- Cons: Some may find the price slightly higher compared to other breakfast cereals.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide variety of fruits, nuts, seeds, and whole grains cater to diverse consumer preferences.	Retail360
Brand Strength	20	18	Saffola is a trusted brand known for quality and health-focused products.	Brand Equity
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium muesli products in the market.	Grocery Times
Competition	10	8	Facing competition from other established muesli brands offering similar health benefits.	FoodNavigator
Use-case Advantage	5	5	Convenient and nutritious breakfast option suitable for busy individuals.	FoodBiz
Final Market Score	100	76/100 (3.80/5)	Saffola Muesli Fruit & Nut Berry Crunch is a strong contender in the Indian muesli market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—