Safewash Premium 2L Liquid Detergent - Colour Protect & Stai

0 reviews

Smart Rank ⓘ 80/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Preserve the quality of your clothes with Colour-Protect Technology
Efficiently remove tough stains and dirt with 2x Stain Removal power
Suitable for all fabric types, including delicate ones
Save costs with the economical 2L refill pouch and reduce plastic waste

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and feature alignment position Safewash Top Load Matic well in the growing premium liquid detergent market in India.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	3,783
Total / Avg	4.30★	3,783

Consensus: 4.30★ from 3,783 total reviews

Rs.202.00 Rs.225.00

Best price from

Amazon.in

Details

About Product: Safewash Top Load Matic Premium Liquid Detergent is a high-quality laundry detergent designed specifically for top load washing machines. It comes in a convenient 2L refill pouch, making it easy to use and store. Key Features: - Colour Protect Technology to help prevent fading and maintain the vibrancy of your clothes - 2x Stain Removal power to effectively remove tough stains and dirt - Suitable for all types of fabrics, including delicate ones - Economical refill pouch for cost-saving benefits For whom: This detergent is perfect for individuals or families who use top load washing machines and want a powerful yet gentle detergent that can tackle tough stains without damaging their clothes. Pros: - Colour Protect Technology helps to preserve the quality of your clothes - Effective stain removal power for tough stains - Versatile and suitable for all fabric types - Economical refill pouch reduces plastic waste Cons: - May not be compatible with front load washing machines - Some users may prefer the convenience of single-use bottles over refill pouches

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced stain removal and color protection features align with consumer preferences.	AC Nielsen
Brand Strength	20	18	Established brand with a reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for premium laundry products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium liquid detergents.	Retail360
Competition	10	8	Facing moderate competition from established and emerging brands in the premium liquid detergent segment.	Euromonitor
Use-case Advantage	5	5	Versatile detergent suitable for all types of fabrics, catering to diverse consumer needs.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature alignment position Safewash Top Load Matic well in the growing premium liquid detergent market in India.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Advanced stain removal and color protection features align with consumer preferences.

Sources: AC Nielsen
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with a reputation for quality and innovation.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for premium laundry products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium liquid detergents.

Sources: Retail360
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from established and emerging brands in the premium liquid detergent segment.

Sources: Euromonitor
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile detergent suitable for all types of fabrics, catering to diverse consumer needs.

Sources: IndiaRetailing

Summary

Strong brand and feature alignment position Safewash Top Load Matic well in the growing premium liquid detergent market in India.

Quick Compare

Safewash Premium 2L Liquid Detergent - Colour Protect & Stai

Rs.430.00

⭐ Reviews Summary

✅ What Users Love

Effective stain removal for various fabric types
Colour-protect technology prevents fading
Convenient refill pouch reduces plastic waste

⚠️ What to Watch

May require multiple washes for tough stains
Scent may be too strong for some users
Pouch design can be difficult to pour without spills

VazzLox Grease Magic 450ml

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⭐ Reviews Summary

✅ What Users Love

Effectively removes tough grease and stains from kitchen surfaces.
Non-toxic and safe for use around food preparation areas.
Non-flammable formula provides added safety during cleaning.

⚠️ What to Watch

Some users report a strong chemical smell during use.
May require multiple applications for heavily soiled areas.
Spray nozzle can clog or malfunction after extended use.

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⭐ Reviews Summary

✅ What Users Love

Effective for gaining weight and muscle mass.
Pleasant chocolate flavor that is enjoyable to consume.
Good mixability with water or milk, no clumping.

⚠️ What to Watch

High calorie content may lead to unwanted fat gain.
Some users experience digestive discomfort.
Can be expensive compared to other weight gainers.

Santoor Lotus-Tulsi Hand Wash 1300ml

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⭐ Reviews Summary

✅ What Users Love

Gentle on skin, suitable for sensitive hands
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⚠️ What to Watch

Some users report dryness after use
Packaging may be prone to leaks
Scent may be too strong for some individuals

Price Comparison

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