Safari Surge Laptop Bag, 30 Ltrs, 2 Compartments, 2 Front Smart Organizers, Water Resistant, College Bag for Men & Women, School Bags for Boys & Girls, Laptop/Office Backpack for Men & Women

The Safari Surge Laptop Bag is a versatile and functional bag that is perfect for carrying your laptop and other essentials. With a capacity of 30 liters, it provides ample space for all your belongings. It features 2 compartments, allowing you to organize your items efficiently.

The bag also comes with 2 front smart organizers, making it easy to access your most used items quickly. Made from water-resistant material, the Safari Surge Laptop Bag will keep your belongings safe and dry in any weather conditions.

This bag is suitable for both men and women, making it a great option for college students, working professionals, or anyone who needs a reliable and stylish bag for daily use. It is also great for school children, as it offers enough space to carry books, notebooks, and a laptop.

Pros: - Spacious 30-liter capacity - Water-resistant material - 2 compartments and 2 front smart organizers for efficient organization - Suitable for men, women, boys, and girls Cons: - May be too large for those looking for a smaller, more compact bag

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Features and capacity suitable for college and office use in India.	CMR, Counterpoint
Brand Strength & Distribution	20	18	Strong brand presence and wide distribution network in India.	RedSeer, Kantar
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	IDC, Canalys
Competitive Intensity / Alternatives	10	8	Facing moderate competition from established and emerging brands.	TechSci, Frost&Sullivan
Use-case/OS Advantage	5	5	Versatile design suitable for both men and women in various settings.	Gartner, Forrester
Final Market Score	100	76/100 (3.80/5)	Well-positioned laptop backpack with strong brand presence in growing Indian market.

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