SAARA Kullakar Red Rice 950g 950 g

0 reviews
Smart Rank ⓘ 44/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Made from hand pounded traditional red rice for health-conscious individuals.
  • Convenient and ready-to-eat boiled rice, perfect nutritious alternative to white rice.
  • Helps control blood sugar levels naturally, ideal for managing health.
  • Rich in nutrients and fiber, offering a natural and unpolished rice option.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A promising traditional rice option with health benefits but faces brand and price challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 3★ 3
Total / Avg 3.00★ 3
Consensus: 3.00★ from 3 total reviews
Rs.189.00 Rs.255.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Name SAARA Kullakar Hand Pounded Rice
Weight 950 g
Type Traditional Red Rice
Preparation Boiled and ready to eat
Quality Unpolished Kullakar Arisi
Health Benefits Helps control blood sugar levels
Target Audience Health conscious individuals
Details


Key Features: - Made from hand pounded traditional red rice - Boiled and ready to eat - Unpolished Kullakar Arisi - Helps control blood sugar levels

For whom: - Health conscious individuals - People looking for a nutritious alternative to white rice - Those looking to manage their blood sugar levels naturally

Pros: - Made from natural and unpolished rice - Convenient and ready to eat - Helps in controlling blood sugar levels - Rich in nutrients and fiber

Cons: - May have a slightly different taste and texture compared to regular white rice

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unpolished rice with health benefits aligns well with consumer preferences for nutritious options. FSSAI, ConsumerReports
Brand Strength 20 10 SAARA is recognized for quality but lacks widespread brand awareness compared to larger players. Nielsen, MarketResearch
Category Momentum 20 15 The demand for traditional and health-focused rice varieties is increasing in India. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive for premium rice but may be perceived as high for budget-conscious consumers. EconomicTimes, BusinessStandard
Competition 10 3 Faces stiff competition from established brands in the health rice segment. MarketResearch, Statista
Use-case Advantage 5 3 Ideal for health-conscious consumers, but limited appeal for general rice users. FoodNavigator, Healthline
Final Market Score 100 66/100 (3.30/5) A promising traditional rice option with health benefits but faces brand and price challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unpolished rice with health benefits aligns well with consumer preferences for nutritious options.
    Sources: FSSAI, ConsumerReports
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: SAARA is recognized for quality but lacks widespread brand awareness compared to larger players.
    Sources: Nielsen, MarketResearch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for traditional and health-focused rice varieties is increasing in India.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive for premium rice but may be perceived as high for budget-conscious consumers.
    Sources: EconomicTimes, BusinessStandard
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Faces stiff competition from established brands in the health rice segment.
    Sources: MarketResearch, Statista
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for health-conscious consumers, but limited appeal for general rice users.
    Sources: FoodNavigator, Healthline
Summary
A promising traditional rice option with health benefits but faces brand and price challenges.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.189.00 Rs.255.00

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SAARA Kullakar Hand Pounded Rice 950 g | Traditional Red Rice | Boiled Rice | Unpolished Kullakar Arisi Helps control Blood sugar levels 950g

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.189.00 Rs.255.00