SAARA Kattuyanam Red Rice 450g - Digestion Boost 450 g

0 reviews
Smart Rank ⓘ 47/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Hand pounded red rice for improved digestion
  • Rich in essential nutrients for a healthy diet
  • 450g pack ideal for convenient consumption
  • SAARA Kattuyanam Red Rice - Lal Chawal - Tinni Chawal

Market-Based Score (India)

66/100 (3.30/5)
Decent
SAARA Kattuyanam Red Rice offers health benefits but faces strong competition in a growing market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.7★ 3
Total / Avg 4.70★ 3
Consensus: 4.70★ from 3 total reviews
Rs.191.00 Rs.258.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Name SAARA Kattuyanam Red Rice
Weight 450 g
Type Hand Pounded Red Rice
Nutrients Rich in essential nutrients
Benefits Improves digestion
Quality Premium
Consumption Daily
Details


SAARA Kattuyanam Red Rice is a premium quality hand-pounded red rice that is known for its rich nutrients and health benefits. It is commonly known as Katuyanam Arisi, Lal Chawal, or Tinni Chawal in different regions. This 450g pack is perfect for daily consumption to promote overall well-being.

Key Features:
- Hand-pounded red rice
- Rich in essential nutrients
- Improves digestion
- Premium quality

For whom:
This red rice is ideal for health-conscious individuals who are looking for a nutritious alternative to regular white rice. It is also suitable for those looking to improve their digestion and overall health through natural means.

Pros:
- Rich in nutrients
- Hand-pounded for authentic taste and texture
- Helps in digestion
- Suitable for daily consumption

Cons:
- Might have a slightly different texture compared to polished white rice
- May require longer cooking time compared to regular rice types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Hand-pounded and nutrient-rich features align well with health-conscious consumer preferences. MarketResearch, FoodSafety
Brand Strength 20 10 SAARA is recognized for quality but lacks the strong brand loyalty of larger competitors. Mint, EconomicTimes
Category Momentum 20 15 The demand for healthy rice alternatives is growing in India, boosting category momentum. Nielsen, Statista
Price Positioning 20 10 Pricing is competitive but higher than mass-market rice options, limiting broader appeal. RetailAnalysis, PriceCheck
Competition 10 7 Strong competition from established brands in the organic and health segment affects market share. MarketWatch, BusinessStandard
Use-case Advantage 5 4 Ideal for health-focused consumers but less versatile for everyday cooking needs. ConsumerInsights, FoodTrends
Final Market Score 100 66/100 (3.30/5) SAARA Kattuyanam Red Rice offers health benefits but faces strong competition in a growing market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Hand-pounded and nutrient-rich features align well with health-conscious consumer preferences.
    Sources: MarketResearch, FoodSafety
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: SAARA is recognized for quality but lacks the strong brand loyalty of larger competitors.
    Sources: Mint, EconomicTimes
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for healthy rice alternatives is growing in India, boosting category momentum.
    Sources: Nielsen, Statista
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but higher than mass-market rice options, limiting broader appeal.
    Sources: RetailAnalysis, PriceCheck
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Strong competition from established brands in the organic and health segment affects market share.
    Sources: MarketWatch, BusinessStandard
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for health-focused consumers but less versatile for everyday cooking needs.
    Sources: ConsumerInsights, FoodTrends
Summary
SAARA Kattuyanam Red Rice offers health benefits but faces strong competition in a growing market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.191.00 Rs.258.00

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SAARA Kattuyanam Red Rice, 450 g | Hand Pounded Red Rice | Katuyanam Arisi | Lal Chawal | Tinni Chawal | Rich in Nutrients, 450g improves digestion and is rich in essential nutrients

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.191.00 Rs.258.00