Rustic Art Organic Orange Neem Hand Wash Natural Vegan Non Drying Hydrating 250 ml Pack Of 2

Rustic Art Organic Orange Neem Hand Wash Natural Vegan Non Drying Hydrating 250 ml Pack Of 2

Rustic Art Organic Orange Neem Hand Wash is a natural, vegan hand wash made with organic ingredients. It is free from harmful chemicals and is gentle on the skin.

Key Features:
- Made with organic orange and neem extracts
- Non-drying formula that hydrates the skin
- Vegan and cruelty-free
- Free from harmful chemicals like parabens, sulfates, and artificial fragrances
- Comes in a pack of 2 bottles, each 250 ml

For whom:
This hand wash is ideal for those looking for a natural and gentle hand wash that cleanses without drying out the skin. It is suitable for all skin types, including sensitive skin.

Pros:
- Organic and natural ingredients
- Hydrating formula
- Vegan and cruelty-free

Cons:
- Some may find the scent of orange and neem overpowering
- Price may be higher compared to regular hand washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Orange and neem ingredients align with the trend towards natural and vegan products.	Euromonitor
Brand Strength	20	18	Rustic Art is a well-known brand for organic and natural products in India.	Brandwatch
Category Momentum	20	15	Growing demand for organic hand wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 organic hand wash bottles in the Indian market.	Retail360
Competition	10	8	Facing competition from other established organic hand wash brands in India.	Kantar
Use-case Advantage	5	5	Non-drying and hydrating formula offers added value to consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit but faces pricing and competition challenges in the Indian organic hand wash market.

Factor	Rating (out of 5)	Notes
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