Rustic Art Cypress Hemp Oil Shampoo Butter For Dry Damaged Hair Sulphate Paraben Silicone Free Natural Organic For Women Men 100g

Rustic Art Cypress Hemp Oil Shampoo Butter For Dry Damaged Hair Sulphate Paraben Silicone Free Natural Organic For Women Men 100g

This Rustic Art Cypress Hemp Oil Shampoo Butter is a natural and organic hair care product specially formulated for dry and damaged hair. It is free from harmful chemicals like sulphates, parabens, and silicones, making it a safer choice for those looking to avoid harsh ingredients in their hair care routine.

Key Features: - Infused with the goodness of hemp oil and cypress, known for their nourishing and moisturizing properties - Helps to repair and rejuvenate dry, damaged hair - Suitable for both men and women - Comes in a convenient 100g packaging, making it travel-friendly

For whom: This shampoo butter is ideal for individuals with dry, damaged hair who are looking for a natural and organic alternative to traditional hair care products. It is suitable for both men and women of all ages.

Pros: - Made with natural and organic ingredients - Free from sulphates, parabens, and silicones - Nourishes and moisturizes dry, damaged hair - Travel-friendly packaging

Cons: - Some may find the consistency of a shampoo butter to be different from traditional liquid shampoos - May not lather as much as sulphate-containing shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in hemp oil and sulphate, paraben, and silicone-free, meeting market trends.	Beauty Insider
Brand Strength	20	18	Established brand reputation for quality and effectiveness.	Brand Equity
Category Momentum	20	15	Growing demand for natural and organic hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic shampoo butters.	Retail Today
Competition	10	8	Facing competition from other emerging organic hair care brands.	Cosmetics Business
Use-case Advantage	5	5	Addresses the specific needs of dry and damaged hair effectively.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong contender in the natural and organic hair care segment in India.

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