Rustic Art Aloe Clary Sage Shampoo Set of 2 210 gms x 2

Rustic Art Aloe Clary Sage Shampoo Set of 2 210 gms x 2

About Product: Rustic Art Aloe Clary Sage Shampoo is a natural and organic shampoo that is gentle on the hair and scalp. It is free from harsh chemicals like sulfates and parabens, making it safe for daily use. This set includes two 210g bottles of the shampoo, perfect for long-term use.

Key Features: - Made with aloe vera and clary sage extracts - Nourishes and strengthens hair - Suitable for all hair types - Chemical-free formula - Vegan and cruelty-free

For whom: This shampoo set is ideal for anyone looking for a natural and gentle hair care solution. It is suitable for all hair types and can be used by both men and women.

Pros: - Natural ingredients - Nourishing and strengthening properties - Safe for daily use - Vegan and cruelty-free Cons: - May not lather as much as traditional shampoos - Scent may be too strong for some people

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe and Clary Sage ingredients align with current consumer preference for natural and herbal products.	Euromonitor
Brand Strength	20	18	Rustic Art is a well-known brand for organic personal care products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural shampoo sets in the market.	AC Nielsen
Competition	10	8	Facing moderate competition from other established natural shampoo brands in India.	IRI
Use-case Advantage	5	5	Suitable for regular use by individuals looking for chemical-free hair care solutions.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with natural ingredients at competitive pricing, poised for growth in the Indian natural shampoo market.

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