Rustic Art Aloe Clary Sage Shampoo for All Hair Types Sulphate Paraben free Biodegradable Organic 210 g

Rustic Art Aloe Clary Sage Shampoo for All Hair Types Sulphate Paraben free Biodegradable Organic 210 g

About Product: Rustic Art Aloe Clary Sage Shampoo is an organic, biodegradable shampoo that is free from sulphates and parabens. It is suitable for all hair types and is made with natural ingredients like aloe vera and clary sage.

Key Features: - Organic and biodegradable - Free from sulphates and parabens - Contains aloe vera and clary sage - Suitable for all hair types - Cruelty-free

For whom: This shampoo is suitable for anyone looking for a natural, eco-friendly hair care option. It is gentle enough for all hair types, including sensitive scalps.

Pros: - Free from harmful chemicals - Made with natural ingredients - Suitable for all hair types - Eco-friendly packaging - Cruelty-free

Cons: - Some may find the scent of clary sage to be overpowering - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate, paraben-free, and organic formulation aligns with current consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality and sustainability.	Brandwatch
Category Momentum	20	15	Growing demand for natural and organic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium organic shampoos in the market.	Kantar
Competition	10	8	Facing competition from other established organic shampoo brands in the market.	Nielsen
Use-case Advantage	5	5	Suitable for all hair types, offering versatility and convenience to consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in the growing Indian market for natural hair care products.

Factor	Rating (out of 5)	Notes
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