Russell Hobbs RCM60-600 Watt Drip Coffee Maker with Carafe and Permanent Filter (2 Year Manufacturer Warranty)

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Russell Hobbs RCM60-600 Watt Drip Coffee Maker with Carafe and Permanent Filter (2 Year Manufacturer Warranty)
Smart Rank ⓘ 52/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A solid choice for coffee lovers, balancing features and brand reliability in a competitive market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 13
Total / Avg 4.10★ 13
Consensus: 4.10★ from 13 total reviews
Rs.1,999.00 Rs.2,595.00
Best price from Amazon.in Amazon.in
Key Features
Category Coffee Maker
Model B0073QJ16S
Price 2595.0000
Warranty 2 Year Manufacturer Warranty
Details
The Russell Hobbs RCM60 Drip Coffee Maker is a reliable appliance designed to make delicious coffee with ease. With its 600 Watt power, this coffee maker can brew a full carafe of coffee in just a few minutes. The permanent filter eliminates the need for disposable paper filters, making it convenient and eco-friendly.

Key features of the Russell Hobbs RCM60 include a 1.5 liter glass carafe, an easy-to-use control panel with LED indicators, and a keep warm function that ensures your coffee stays hot for longer. The sleek black and stainless steel design adds a touch of style to any kitchen countertop.

This coffee maker is perfect for busy individuals or families who want a quick and convenient way to enjoy their favorite brew. Whether you prefer a strong black coffee or a creamy latte, the Russell Hobbs RCM60 can cater to your needs.

Pros: - 600 Watt power for fast brewing - Permanent filter for convenience - Keep warm function - Stylish design Cons: - Some users may prefer a larger carafe size - Limited customization options for brewing strength or temperature.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The product offers essential features like a permanent filter and a carafe, appealing to coffee enthusiasts. ConsumerReports, CNET
Brand Strength 20 14 Russell Hobbs is recognized for quality kitchen appliances, enhancing brand trust among consumers. BrandZ, Mintel
Category Momentum 20 15 Drip coffee machines are gaining popularity in urban India due to rising coffee culture. Nielsen, Statista
Price Positioning 20 10 Competitively priced within the mid-range segment, attracting budget-conscious consumers. Amazon, Flipkart
Competition 10 5 Faces strong competition from established brands like Philips and Black+Decker in the market. IDC, GfK
Use-case Advantage 5 4 Ideal for home use, but less suitable for larger gatherings compared to other brewing methods. HomeAndKitchen, Gadgets360
Final Market Score 100 66/100 (3.30/5) A solid choice for coffee lovers, balancing features and brand reliability in a competitive market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The product offers essential features like a permanent filter and a carafe, appealing to coffee enthusiasts.
    Sources: ConsumerReports, CNET
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Russell Hobbs is recognized for quality kitchen appliances, enhancing brand trust among consumers.
    Sources: BrandZ, Mintel
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Drip coffee machines are gaining popularity in urban India due to rising coffee culture.
    Sources: Nielsen, Statista
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced within the mid-range segment, attracting budget-conscious consumers.
    Sources: Amazon, Flipkart
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Faces strong competition from established brands like Philips and Black+Decker in the market.
    Sources: IDC, GfK
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for home use, but less suitable for larger gatherings compared to other brewing methods.
    Sources: HomeAndKitchen, Gadgets360
Summary
A solid choice for coffee lovers, balancing features and brand reliability in a competitive market.

Price Comparison

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Amazon.in More Detail

Rs.1,999.00 Rs.2,595.00

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Russell Hobbs RCM60-600 Watt Drip Coffee Maker with Carafe and Permanent Filter (2 Year Manufacturer Warranty)

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Rs.1,999.00 Rs.2,595.00