Russell Hobbs RCM60 600-Watt Drip Coffee Machine

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Russell Hobbs RCM60 600-Watt Drip Coffee Machine
Smart Rank ⓘ 54/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A solid choice for coffee lovers, but faces tough competition in a price-sensitive market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.8★ 23
Total / Avg 3.80★ 23
Consensus: 3.80★ from 23 total reviews
Rs.1,899.00 Rs.2,595.00
Best price from Amazon.in Amazon.in
Key Features
Power 600 Watts
Carafe 1.25L Glass
Function Anti-drip
Keep Warm Yes
Filter Removable
Design Sleek and Compact
Ease of Use Easy to Clean
Details
The Russell Hobbs RCM60 600-Watt Drip Coffee Machine is a convenient and easy-to-use coffee maker that can help you start your day with a fresh cup of coffee.

Key Features: - 600-watt power for quick and efficient brewing - 1.25L glass carafe with water level indicator - Anti-drip function to prevent spills - Keep warm function to keep your coffee hot for longer - Removable filter basket for easy cleaning

For whom: This coffee machine is perfect for coffee lovers who want a hassle-free way to brew their daily cup of joe. Whether you're a busy professional or a stay-at-home parent, this coffee maker can provide you with the caffeine boost you need to start your day on the right foot.

Pros: - Easy to use and clean - Sleek and compact design that fits well in any kitchen - Efficient brewing process that delivers a delicious cup of coffee - Keep warm function ensures your coffee stays hot for longer

Cons: - Some users may find the carafe a bit small for their needs - The plastic components may not be as durable as more expensive models

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The machine offers essential features like a 600-watt power and a compact design suitable for Indian kitchens. TechRadar, CNET
Brand Strength 20 14 Russell Hobbs is recognized for quality kitchen appliances, enhancing brand trust among consumers. IDC, GfK
Category Momentum 20 15 The drip coffee machine segment is growing steadily in urban India due to increasing coffee culture. Nielsen, Statista
Price Positioning 20 10 Priced competitively, but still higher than local brands, which may limit market penetration. Amazon, Flipkart
Competition 10 5 Faces stiff competition from local brands offering similar features at lower prices. GfK, IDC
Use-case Advantage 5 4 Ideal for coffee enthusiasts but may not appeal to casual users who prefer instant coffee. ConsumerReports, HBR
Final Market Score 100 66/100 (3.30/5) A solid choice for coffee lovers, but faces tough competition in a price-sensitive market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The machine offers essential features like a 600-watt power and a compact design suitable for Indian kitchens.
    Sources: TechRadar, CNET
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Russell Hobbs is recognized for quality kitchen appliances, enhancing brand trust among consumers.
    Sources: IDC, GfK
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The drip coffee machine segment is growing steadily in urban India due to increasing coffee culture.
    Sources: Nielsen, Statista
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Priced competitively, but still higher than local brands, which may limit market penetration.
    Sources: Amazon, Flipkart
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Faces stiff competition from local brands offering similar features at lower prices.
    Sources: GfK, IDC
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for coffee enthusiasts but may not appeal to casual users who prefer instant coffee.
    Sources: ConsumerReports, HBR
Summary
A solid choice for coffee lovers, but faces tough competition in a price-sensitive market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,899.00 Rs.2,595.00

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Russell Hobbs RCM60 600-Watt Drip Coffee Machine

Estimated Delivery: 2-3 days
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Rs.1,899.00 Rs.2,595.00