Mr. Coffee? Simple Brew 12-Cup Switch Coffee Maker

0 reviews
Mr. Coffee? Simple Brew 12-Cup Switch Coffee Maker
Smart Rank ⓘ 75/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A solid choice for basic brewing, but faces stiff competition and brand challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 42,247
Total / Avg 4.40★ 42,247
Consensus: 4.40★ from 42,247 total reviews
Rs.11,347.75 Rs.24,300.00
Best price from Amazon.in Amazon.in
Details
The Mr. Coffee Simple Brew 12-Cup Switch Coffee Maker is a straightforward and easy-to-use coffee maker that brews up to 12 cups of delicious coffee with just the flip of a switch.

Key features of this coffee maker include a removable filter basket for easy cleaning, a dual water window for easy filling, and a pause-and-serve feature that allows you to pour a cup of coffee mid-brew.

This coffee maker is perfect for anyone who loves a good cup of coffee in the morning but doesn't want to deal with complicated settings or buttons. It's great for busy households, offices, or anyone who just wants a simple and reliable coffee maker.

Pros: - Easy to use - Brews up to 12 cups of coffee - Removable filter basket for easy cleaning - Pause-and-serve feature Cons: - No programmable settings - Basic design and features compared to more expensive models

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Offers essential features but lacks advanced options like programmable settings. TechRadar, CNET
Brand Strength 20 10 Mr. Coffee is recognized but not a top-tier brand in India compared to local competitors. IDC, GfK
Category Momentum 20 15 Drip coffee machines are gaining popularity in urban India due to convenience. Nielsen, Statista
Price Positioning 20 14 Competitively priced but faces pressure from cheaper local brands. Amazon, Flipkart
Competition 10 6 Strong competition from established brands and local players in the market. Forbes, BusinessToday
Use-case Advantage 5 3 Ideal for home use but limited appeal for coffee enthusiasts seeking premium options. ConsumerReports, HBR
Final Market Score 100 66/100 (3.30/5) A solid choice for basic brewing, but faces stiff competition and brand challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Offers essential features but lacks advanced options like programmable settings.
    Sources: TechRadar, CNET
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Mr. Coffee is recognized but not a top-tier brand in India compared to local competitors.
    Sources: IDC, GfK
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Drip coffee machines are gaining popularity in urban India due to convenience.
    Sources: Nielsen, Statista
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Competitively priced but faces pressure from cheaper local brands.
    Sources: Amazon, Flipkart
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Strong competition from established brands and local players in the market.
    Sources: Forbes, BusinessToday
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for home use but limited appeal for coffee enthusiasts seeking premium options.
    Sources: ConsumerReports, HBR
Summary
A solid choice for basic brewing, but faces stiff competition and brand challenges.

Where to Buy

Amazon India
₹4999.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹4799.00
3-5 days · ⭐ 4.0/5
Buy
Croma
₹4999.00
N/A · ⭐ 4.3/5
-
Reliance Digital
₹4899.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
4999.00 2-4 days 4.2/5 Buy Now
Flipkart
4799.00 3-5 days 4.0/5 Buy Now
Croma
4999.00 N/A 4.3/5 -
Reliance Digital
4899.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.11,347.75 Rs.24,300.00

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Mr. Coffee? Simple Brew 12-Cup Switch Coffee Maker

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Rs.11,347.75 Rs.24,300.00