Rubz Coffee Exfoliating Scrub Natural Exfoliating Scrub With Coconut Oil Shea Butter Smoothens Nourishes Natural Skin Renewal Softening Care For Men Women 1 Kg

Rubz Coffee Exfoliating Scrub Natural Exfoliating Scrub With Coconut Oil Shea Butter Smoothens Nourishes Natural Skin Renewal Softening Care For Men Women 1 Kg

Rubz Coffee Exfoliating Scrub is a natural exfoliating scrub that is enriched with coconut oil and shea butter. This scrub helps in smoothening and nourishing the skin while promoting natural skin renewal. It provides softening care for both men and women.

Key Features: - Natural exfoliating scrub - Enriched with coconut oil and shea butter - Promotes skin renewal - Softens and nourishes the skin - Suitable for both men and women

For whom: Rubz Coffee Exfoliating Scrub is suitable for individuals looking to exfoliate and nourish their skin naturally. It is perfect for those looking to promote skin renewal and achieve soft, smooth skin.

Pros: - Natural ingredients - Helps in skin renewal - Smoothes and softens the skin - Suitable for both men and women

Cons: - May not be suitable for individuals with sensitive skin - The large size (1 Kg) may not be suitable for those looking for a smaller quantity.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size and natural ingredients align with current consumer preferences.	Nielsen
Brand Strength	20	10	Established brand with loyal customer base in the beauty segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a premium natural skincare product.	Kantar
Competition	10	6	Facing moderate competition from similar natural exfoliating scrubs.	IRI
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider audience.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural exfoliating scrub in a growing Indian market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—