RR PILLAIS Black Rice - 1kg

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RR PILLAIS Black Rice - 1kg
Smart Rank ⓘ 46/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Premium quality broken rice with rich aroma and taste
  • Unique nutty flavor for authentic Indian dishes
  • Offers health benefits for conscious consumers
  • Ideal for traditional dishes and delicious desserts

Market-Based Score (India)

66/100 (3.30/5)
Decent
A solid choice for health-conscious consumers seeking traditional rice, but faces stiff competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.7★ 4
Total / Avg 3.70★ 4
Consensus: 3.70★ from 4 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich in nutrients and antioxidants.
  • Unique flavor and aroma enhance dishes.
  • Good quality and reasonably priced.

⚠️ What to Watch

  • Texture may be too coarse for some users.
  • Longer cooking time compared to regular rice.
  • Availability can be inconsistent.
Rs.363.00 Rs.499.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Name RR PILLAI'S Traditional Karuppu Kavuni Rice
Model B0CBS39PDH
Price 499.0000
Description Premium quality broken rice with rich aroma and nutty flavor.
Key Features Health benefits, ideal for traditional dishes and desserts.
Pros Rich aroma, nutty flavor, health benefits.
Cons Not suitable for certain dishes, higher price compared to regular rice.
Details
RR Pillai's Traditional Karuppu Kavuni Rice is a premium quality broken rice that is known for its rich aroma and taste. This traditional rice variety is highly sought after for its unique nutty flavor and health benefits.

Key Features:
- Premium quality broken rice
- Rich aroma and taste
- Unique nutty flavor
- Health benefits

This Karuppu Kavuni rice is ideal for those who love to cook traditional Indian dishes. It is also perfect for making desserts like payasam or kheer.

Pros:
- Rich aroma and taste
- Nutty flavor
- Health benefits

Cons:
- Broken rice may not be suitable for certain dishes
- Slightly higher price compared to regular rice varieties

Overall, RR Pillai's Traditional Karuppu Kavuni Rice is a fantastic choice for anyone looking to add a unique and flavorful twist to their meals.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product meets consumer preferences for health and traditional cooking methods in South India. MarketResearch, Statista
Brand Strength 20 10 RR PILLAI'S is recognized for quality but lacks widespread brand loyalty compared to larger players. IDC, Euromonitor
Category Momentum 20 15 The demand for traditional rice varieties is increasing in India, driven by health trends. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but higher than some mass-market rice options, limiting broader appeal. RetailDive, BusinessStandard
Competition 10 7 Faces strong competition from established brands in the traditional rice segment. FMCGNews, EconomicTimes
Use-case Advantage 5 4 Ideal for specific South Indian recipes, but limited use-case outside this cuisine. FoodNavigator, HBR
Final Market Score 100 66/100 (3.30/5) A solid choice for health-conscious consumers seeking traditional rice, but faces stiff competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product meets consumer preferences for health and traditional cooking methods in South India.
    Sources: MarketResearch, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: RR PILLAI'S is recognized for quality but lacks widespread brand loyalty compared to larger players.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for traditional rice varieties is increasing in India, driven by health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but higher than some mass-market rice options, limiting broader appeal.
    Sources: RetailDive, BusinessStandard
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Faces strong competition from established brands in the traditional rice segment.
    Sources: FMCGNews, EconomicTimes
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for specific South Indian recipes, but limited use-case outside this cuisine.
    Sources: FoodNavigator, HBR
Summary
A solid choice for health-conscious consumers seeking traditional rice, but faces stiff competition.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.363.00 Rs.499.00

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RR PILLAI'S Traditional Karuppu Kavuni Rice - 1kg (Broken)

Estimated Delivery: 2-3 days
In Stock COD

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Rs.363.00 Rs.499.00