Khapli Wheat Flour - Protein Power 5KG

0 reviews
Smart Rank ⓘ 63/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • High protein & fiber for a nutritious diet
  • Easy digestion for improved gut health
  • Low gluten ancient grain for gluten-sensitive individuals
  • 100% natural organic atta for a healthy lifestyle

Market-Based Score (India)

66/100 (3.30/5)
Decent
A promising organic flour option with strong health benefits but faces competitive challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 115
Total / Avg 4.20★ 115
Consensus: 4.20★ from 115 total reviews
Rs.1,199.00 Rs.1,199.00
Best price from Amazon.in Amazon.in
Key Features
Category Wheat Flour
Weight 5KG
Protein High
Fiber High
Gluten Low
Type Organic
Processing Stoneground
Digestibility Easy
Details


Rosier Khapli Atta is a premium quality wheat flour made from stoneground Emmer wheat, also known as Khapli wheat. This ancient grain is known for its high protein and fiber content, making it a nutritious choice for your daily meals.

Key Features:
- High protein and fiber content
- Easy digestion
- Low gluten ancient grain
- Organic and 100% natural
- Stoneground chakki atta

For whom:
Rosier Khapli Atta is suitable for anyone looking to incorporate healthy and nutritious ingredients into their diet. It is especially beneficial for those with gluten sensitivities or digestive issues, as it is easier to digest compared to regular wheat flour.

Pros:
- High protein and fiber content
- Easy digestion
- Organic and natural
- Low gluten content

Cons:
- May have a slightly different taste and texture compared to regular wheat flour
- Higher price point compared to conventional wheat flour brands

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High protein and fiber content aligns well with health trends among Indian consumers. FSSAI, Market Research
Brand Strength 20 10 The brand is relatively new in a competitive market, affecting its recognition and trust. IDC, Euromonitor
Category Momentum 20 15 The demand for organic and healthy flours is rising in India, boosting category momentum. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive for organic products but may be perceived as premium by some consumers. Statista, Retail Insight
Competition 10 2 The market has established players, making it challenging for new entrants to gain share. MarketWatch, Business Standard
Use-case Advantage 5 4 Ideal for health-conscious consumers, but limited to specific dietary needs. Consumer Reports
Final Market Score 100 66/100 (3.30/5) A promising organic flour option with strong health benefits but faces competitive challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High protein and fiber content aligns well with health trends among Indian consumers.
    Sources: FSSAI, Market Research
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: The brand is relatively new in a competitive market, affecting its recognition and trust.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for organic and healthy flours is rising in India, boosting category momentum.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive for organic products but may be perceived as premium by some consumers.
    Sources: Statista, Retail Insight
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: The market has established players, making it challenging for new entrants to gain share.
    Sources: MarketWatch, Business Standard
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for health-conscious consumers, but limited to specific dietary needs.
    Sources: Consumer Reports
Summary
A promising organic flour option with strong health benefits but faces competitive challenges.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,199.00 Rs.1,199.00

GO TO STORE GO TO STORE

Rosier khapli atta, Khapli Wheat Flour | 5KG (Pack of 1) | High Protein & Fiber | Easy Digestion | Stoneground Emmer Wheat Chakki Atta | Low Gluten Ancient Grain | Organic Atta | 100% Natural | (Khapli Wheat Atta)

Estimated Delivery: 2-3 days
In Stock COD

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Rs.1,199.00 Rs.1,199.00