Rootz Organics Brown Rice 900g - Gluten Free & Fibre-rich

0 reviews
Rootz Organics Brown Rice 900g - Gluten Free & Fibre-rich
Smart Rank ⓘ 46/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Naturally gluten-free, no chemicals, no pesticides - ideal for health-conscious buyers
  • High in fiber and whole grain for improved digestion and maximum nutrition
  • Hand-pounded for maximum nutrition - a premium quality rice option
  • Premium quality rice, free from chemicals and pesticides - a wholesome grain choice

Market-Based Score (India)

66/100 (3.30/5)
Decent
Rootz Organics Sonamasoori Brown Rice offers a strong health proposition but faces brand and price challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 3
Total / Avg 4.10★ 3
Consensus: 4.10★ from 3 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Naturally gluten-free and chemical-free
  • High in fiber and nutritious
  • Handpounded for better texture and flavor

⚠️ What to Watch

  • Longer cooking time compared to regular rice
  • Higher price point than conventional rice
  • May have a slightly different taste that some may not prefer
Rs.249.00 Rs.299.00
Best price from Amazon.in Amazon.in
Key Features
Category Brown Rice
Weight 900g
Gluten Free Yes
Chemicals No
Pesticides No
Fiber High
Type Whole Grain
Processing Handpounded
Details


Rootz Organics Sonamasoori Brown Rice is a premium quality rice that is naturally gluten-free and free from chemicals and pesticides.

Key Features: - High in fiber - Whole grain rice - Hand-pounded for maximum nutrition

This brown rice is ideal for health-conscious individuals looking for a nutritious and wholesome grain option.

Pros: - Contains no chemicals or pesticides - High in fiber for improved digestion - Whole grain rice for maximum nutrition

Cons: - May have a longer cooking time compared to white rice - Some people may find the texture different from traditional white rice

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's features align well with health trends, appealing to health-conscious consumers. Market Research, Consumer Insights
Brand Strength 20 10 Rootz Organics is gaining recognition but still has limited brand awareness compared to larger players. Nielsen, Brand Equity
Category Momentum 20 15 The demand for organic and gluten-free products is rising in India, boosting category momentum. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but may be perceived as premium compared to regular rice options. Economic Times, Business Standard
Competition 10 7 The market has strong competition from established brands in the organic rice segment. Market Research, IDC
Use-case Advantage 5 4 Ideal for health-focused consumers, but limited use cases compared to more versatile rice types. Consumer Reports, Food Trends
Final Market Score 100 66/100 (3.30/5) Rootz Organics Sonamasoori Brown Rice offers a strong health proposition but faces brand and price challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's features align well with health trends, appealing to health-conscious consumers.
    Sources: Market Research, Consumer Insights
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Rootz Organics is gaining recognition but still has limited brand awareness compared to larger players.
    Sources: Nielsen, Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for organic and gluten-free products is rising in India, boosting category momentum.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but may be perceived as premium compared to regular rice options.
    Sources: Economic Times, Business Standard
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: The market has strong competition from established brands in the organic rice segment.
    Sources: Market Research, IDC
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for health-focused consumers, but limited use cases compared to more versatile rice types.
    Sources: Consumer Reports, Food Trends
Summary
Rootz Organics Sonamasoori Brown Rice offers a strong health proposition but faces brand and price challenges.

Price Comparison

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Amazon.in More Detail

Rs.249.00 Rs.299.00

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Rootz Organics Sonamasoori Brown Rice 900g | Naturally Gluten Free | No Chemicals | No pesticides | High in Fibre | Whole Grain Rice |Handpounded

Estimated Delivery: 2-3 days
In Stock COD

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Rs.249.00 Rs.299.00