RiteBite Max Protein Active Green Coffee Beans Protein Bars with 20g Protein 7g Fiber 21 Vit Minerals 0 Added Sugar No Cholesterol Trans Fat For Upto 4h of Energy Healthy Snack 70g Pack of 12

Key Features: - Contains 20g of protein and 7g of fiber - Packed with 21 essential vitamins and minerals - No added sugar, no cholesterol, and no trans fat - Provides up to 4 hours of sustained energy - Healthy snack option in a convenient 70g pack of 12 bars

For whom: - Active individuals looking for a healthy and convenient snack option - Those in need of a protein boost for muscle recovery and energy throughout the day - Anyone looking to increase their daily protein intake without added sugars or unhealthy fats

Pros: - High protein and fiber content for sustained energy and satiety - Packed with essential vitamins and minerals for overall health and wellness - No added sugars or unhealthy fats for a guilt-free snack option

Cons: - May not be suitable for those with specific dietary restrictions or allergies to certain ingredients - Some may find the taste or texture to be not to their liking, as with any food product

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein, fiber, and vitamin content align with current health trends.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality products.	Brandwatch
Category Momentum	20	15	Growing demand for healthy snacks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the healthy snack segment may impact market share.	ACNielsen
Use-case Advantage	5	3	Provides sustained energy for up to 4 hours, catering to busy lifestyles.	GroceryToday
Final Market Score	100	66/100 (3.30/5)	RiteBite Max Protein Active Green Coffee Beans Protein Bars well-positioned in the growing Indian health snack market.

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