Richfeel Scalp Cleanser 500 ml

Richfeel Scalp Cleanser 500 ml

Richfeel Scalp Cleanser is a gentle yet effective shampoo designed to clean and nourish the scalp and hair. It helps to remove excess oil, dirt, and product buildup without stripping the scalp of its natural oils. With regular use, it promotes healthy hair growth and leaves the scalp feeling refreshed and revitalized.
Key Features: - Contains natural ingredients like aloe vera and neem - Free from harsh chemicals like sulfates and parabens - Suitable for all hair types - Can be used daily without causing dryness or irritation
For whom: Richfeel Scalp Cleanser is perfect for both men and women who are looking for a gentle and natural way to cleanse their scalp and hair. It is especially beneficial for those with sensitive scalps or those who prefer using products free from harsh chemicals.
Pros: - Cleanses the scalp without stripping it of natural oils - Helps to promote healthy hair growth - Refreshes and revitalizes the scalp - Suitable for daily use
Cons: - Some may find the scent too mild - Bottle size may be too large for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation suitable for Indian hair types and scalp conditions.	Beauty Insider
Brand Strength	20	18	Established brand with loyal customer base in the hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing strong competition from both local and international brands in the shampoo segment.	Business Standard
Use-case Advantage	5	5	Addresses common scalp issues faced by Indian consumers effectively.	Vogue
Final Market Score	100	76/100 (3.80/5)	Well-positioned scalp cleanser with strong brand backing and competitive pricing.

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