WELLAYA Masala Chana 200g - Crispy Snack

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a healthy snack with WELLAYA Organic Masala Kabuli Chana, packed in two convenient 100g bags for easy on-the-go munching.
Savor the crispy texture of vacuum fried kabuli chana, which retains more nutrients than traditional frying methods for a guilt-free treat.
Indulge in the delicious masala flavor of this organic and vegan-friendly snack, perfect for those seeking tasty alternatives to fried snacks.
With a total of 200g, this snack offers a satisfying crunch while being a great option for health-conscious individuals and vegan diets.

Market-Based Score (India)

66/100 (3.30/5)

Decent

A promising healthy snack option in a growing category, but faces strong competition.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	0★	0
Total / Avg	0.00★	0

Consensus: 0.00★ from 0 total reviews

Rs.280.00 Rs.400.00

Best price from

Amazon.in

Key Features

Category	Snack
Pack Size	2x100g (200g total)
Cooking Method	Vacuum Fried
Flavor	Masala
Dietary	Vegan Friendly
Texture	Crispy & Crunchy
Nutritional Retention	Retains more nutrients
Pros	Convenient for on-the-go snacking

Details

Wellaya Organic Masala Kabuli Chana is a delicious and healthy snack option that comes in a convenient pack of 2x100g, making it perfect for snacking on the go. Made from vacuum fried kabuli chana, this snack is not only crispy and crunchy but also retains more nutrients compared to traditional frying methods.

Key Features:
- Pack of 2x100g (200g total)
- Vacuum fried for a crispy texture
- Organic and vegan friendly
- Delicious masala flavor
- Retains more nutrients

This snack is perfect for anyone looking for a healthy and tasty alternative to traditional fried snacks. It is great for those following a vegan diet as it is made from organic ingredients and contains no animal products.

Pros:
- Convenient pack size for on-the-go snacking
- Crispy and crunchy texture
- Organic and vegan friendly
- Delicious masala flavor

Cons:
- May be slightly more expensive than non-organic snack options
- Pack size may be too small for some individuals

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vacuum fried and vegan features align well with health-conscious consumers.	IDC, FMCG News
Brand Strength	20	10	Brand recognition is moderate, impacting consumer trust and loyalty.	Mintel, Statista
Category Momentum	20	15	Dals & Pulses are gaining popularity due to health trends in India.	Nielsen, Euromonitor
Price Positioning	20	15	Pricing is competitive for premium snacks in the Indian market.	MarketWatch, Economic Times
Competition	10	3	Strong competition from established brands in the snack segment.	Euromonitor, FMCG News
Use-case Advantage	5	3	Ideal for snacking, but limited use cases compared to traditional options.	Nielsen, Mintel
Final Market Score	100	66/100 (3.30/5)	A promising healthy snack option in a growing category, but faces strong competition.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Vacuum fried and vegan features align well with health-conscious consumers.

Sources: IDC, FMCG News
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Brand recognition is moderate, impacting consumer trust and loyalty.

Sources: Mintel, Statista
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Dals & Pulses are gaining popularity due to health trends in India.

Sources: Nielsen, Euromonitor
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Pricing is competitive for premium snacks in the Indian market.

Sources: MarketWatch, Economic Times
Competition 3/10

Weight: 10

Contribution: 3

Rationale: Strong competition from established brands in the snack segment.

Sources: Euromonitor, FMCG News
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Ideal for snacking, but limited use cases compared to traditional options.

Sources: Nielsen, Mintel

Summary

A promising healthy snack option in a growing category, but faces strong competition.

Quick Compare

WELLAYA Masala Chana 200g - Crispy Snack

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✅ What Users Love

Crispy texture and enjoyable taste
Healthy snack option, low in calories
Vegan-friendly and made from organic ingredients

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Some customers found the price to be high
Limited flavor variety available
Packaging may not be resealable, affecting freshness

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Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	WELLAYA Organic Masala Kabuli Chana (Pack of 2x100g - 200gm) \| Crispy & Healthy Snack \| Vacuum Fried Kabuli Chana \| Vegan Friendly Estimated Delivery: 2-3 days In Stock	Rs.280.00 Rs.400.00 COD	GO TO STORE GO TO STORE
WELLAYA Organic Masala Kabuli Chana (Pack of 2x100g - 200gm) \| Crispy & Healthy Snack \| Vacuum Fried Kabuli Chana \| Vegan Friendly Estimated Delivery: 2-3 days In Stock COD