Urban Platter Rice Flour - Thailand 1 Kg
Smart Rank ⓘ
68/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy authentic Asian cooking with Urban Platter Glutinous Rice Flour, perfect for making mochi, dumplings, and rice cakes.
- This high-quality flour is imported from Thailand, ensuring you get the best ingredients for your culinary creations.
- The 1 kg pack is ideal for both home cooks and enthusiasts who love experimenting with various Asian desserts and snacks.
- Please note, this flour is not suitable for those with gluten intolerance, so consider your dietary needs before purchasing.
Market-Based Score (India)
66/100 (3.30/5)
Decent Urban Platter Glutinous Rice Flour is a niche product with solid potential in urban markets.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.3★ | 307 |
Total / Avg | 4.30★ | 307 |
Consensus:
4.30★ from 307 total reviews
Key Features
Category | Food |
---|---|
Product Name | Urban Platter Glutinous Rice Flour |
Origin | Thailand |
Pack Size | 1 kg |
Quality | High-quality |
Usage | Asian desserts and snacks |
Texture | Sticky |
Pros | Versatile ingredient |
Cons | Not suitable for gluten intolerance |
Details
Urban Platter Glutinous Rice Flour is a high-quality product imported from Thailand. It comes in a 1 kg pack, perfect for all your culinary needs.
Key Features:
- High-quality glutinous rice flour
- Imported from Thailand
- 1 kg pack
This glutinous rice flour is perfect for those who enjoy making Asian desserts and snacks. It has a sticky texture that is ideal for dishes like mochi, dumplings, and rice cakes.
Pros:
- High-quality flour
- Imported from Thailand for authenticity
- Versatile ingredient for various Asian dishes
Cons:
- May not be suitable for those with gluten intolerance
- Larger pack size may not be ideal for occasional cooks
Overall, Urban Platter Glutinous Rice Flour is a must-have for anyone who loves cooking authentic Asian dishes at home. Its quality and versatility make it a great addition to any kitchen pantry.
Key Features:
- High-quality glutinous rice flour
- Imported from Thailand
- 1 kg pack
This glutinous rice flour is perfect for those who enjoy making Asian desserts and snacks. It has a sticky texture that is ideal for dishes like mochi, dumplings, and rice cakes.
Pros:
- High-quality flour
- Imported from Thailand for authenticity
- Versatile ingredient for various Asian dishes
Cons:
- May not be suitable for those with gluten intolerance
- Larger pack size may not be ideal for occasional cooks
Overall, Urban Platter Glutinous Rice Flour is a must-have for anyone who loves cooking authentic Asian dishes at home. Its quality and versatility make it a great addition to any kitchen pantry.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Glutinous rice flour is ideal for specific Asian recipes, appealing to niche markets. | FoodNavigator, MarketWatch |
Brand Strength | 20 | 10 | Urban Platter is recognized for quality but faces stiff competition. | IDC, Mint |
Category Momentum | 20 | 15 | Flours, especially specialty ones, are gaining popularity in urban India. | Nielsen, Euromonitor |
Price Positioning | 20 | 10 | Pricing is competitive but higher than local alternatives, limiting mass appeal. | Statista, EconomicTimes |
Competition | 10 | 7 | Numerous local and imported brands compete in the specialty flour segment. | FMCGNews, BusinessStandard |
Use-case Advantage | 5 | 4 | Best suited for specific dishes, limiting broader use-case appeal. | Food52, ChefTalk |
Final Market Score | 100 | 66/100 (3.30/5) | Urban Platter Glutinous Rice Flour is a niche product with solid potential in urban markets. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Glutinous rice flour is ideal for specific Asian recipes, appealing to niche markets.Sources: FoodNavigator, MarketWatch -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Urban Platter is recognized for quality but faces stiff competition.Sources: IDC, Mint -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Flours, especially specialty ones, are gaining popularity in urban India.Sources: Nielsen, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Pricing is competitive but higher than local alternatives, limiting mass appeal.Sources: Statista, EconomicTimes -
Competition 7/10
Weight: 10Contribution: 7Rationale: Numerous local and imported brands compete in the specialty flour segment.Sources: FMCGNews, BusinessStandard -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Best suited for specific dishes, limiting broader use-case appeal.Sources: Food52, ChefTalk
Summary
Urban Platter Glutinous Rice Flour is a niche product with solid potential in urban markets.
Quick Compare

Rs.600.00
⭐ Reviews Summary
✅ What Users Love
- High quality and fine texture for baking and cooking.
- Versatile ingredient for various recipes, including desserts and dumplings.
- Imported from Thailand, ensuring authenticity and traditional flavor.
⚠️ What to Watch
- Some users found it clumpy and difficult to dissolve in liquids.
- Price point higher compared to local alternatives.
- Limited availability in some regions, making it hard to purchase.

Rs.150.00
⭐ Reviews Summary
✅ What Users Love
- Excellent aroma and flavor when cooked.
- Grains remain long and fluffy after cooking.
- Consistent quality and texture in each batch.
⚠️ What to Watch
- Higher price compared to other basmati rice brands.
- Some users report occasional broken grains.
- Packaging could be improved for better resealability.

Rs.250.00
⭐ Reviews Summary
✅ What Users Love
- Good quality whole masoor
- Organic and chemical-free
- Value for money
⚠️ What to Watch
- Some customers received expired products
- Packaging could be improved
- Inconsistent quality reported

Rs.400.00
⭐ Reviews Summary
✅ What Users Love
- Gluten-free and suitable for various dietary needs
- Versatile use in recipes like salads, granola bars, and as flour
- High-quality, hulled, and ozonated for better preservation
⚠️ What to Watch
- Some users find the texture less appealing compared to rice
- May require longer cooking time than expected
- Limited flavor profile, can be bland without seasoning
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Urban Platter Glutinous Rice Flour, Imported from Thailand, 1 Kg Estimated Delivery: 2-3 days
In Stock
|
Rs.595.00 Rs.600.00 COD
|
GO TO STORE GO TO STORE |
Urban Platter Glutinous Rice Flour, Imported from Thailand, 1 Kg Estimated Delivery: 2-3 days
In Stock
COD
|