SPS Brinjal Vathal 1kg

0 reviews
Smart Rank ⓘ 48/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a traditional South Indian snack with SPS MARKETING Brinjal Vathal, perfect for adding flavor to rice dishes or as a crunchy standalone treat.
  • Made from fresh, locally sourced brinjals and sun-dried for maximum flavor, this snack is a delightful addition to your pantry.
  • With a blend of aromatic spices, this low-calorie snack option is ideal for health-conscious consumers seeking nutritious choices.
  • Convenient and ready-to-eat, this snack offers a burst of flavor while being free from preservatives, making it a wholesome option.

Market-Based Score (India)

66/100 (3.30/5)
Decent
SPS MARKETING Brinjal Vathal offers quality but faces tough competition in a growing market.

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 3
Total / Avg 5.00★ 3
Consensus: 5.00★ from 3 total reviews
Rs.400.00 Rs.500.00
Best price from Amazon.in Amazon.in
Key Features
Category Snack
Weight 1kg
Ingredients Brinjal, spices, salt
Flavor Aromatic spices
Shelf Life Limited
Preservatives None
Dietary Suitability Not suitable for all dietary restrictions
Details
This Brinjal Vathal or Kathirikkai Vadagam is a traditional South Indian sun-dried vegetable snack made with diced brinjal, spices, and salt. It is a popular accompaniment to rice dishes and can also be enjoyed as a crunchy snack on its own.

Key Features: - Made from fresh brinjals sourced from local farms - Sun-dried to perfection to ensure maximum flavor and crunch - Contains a blend of aromatic spices for added taste

For whom: - South Indian food enthusiasts looking for authentic flavors - Busy individuals looking for a quick and tasty snack or side dish - Health-conscious consumers looking for a low-calorie and nutritious snack option

Pros: - Convenient and ready-to-eat snack - Adds a burst of flavor to any meal - Made with natural ingredients and no preservatives

Cons: - Limited shelf life compared to processed snacks - May not be suitable for individuals with certain dietary restrictions or allergies

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product meets consumer preferences for authentic and traditional Indian snacks effectively. MarketResearch, Euromonitor
Brand Strength 20 10 SPS MARKETING is recognized for quality but lacks widespread brand loyalty compared to competitors. BrandZ, Mintel
Category Momentum 20 15 The demand for traditional Indian snacks like Brinjal Vathal is growing steadily in the market. Nielsen, Statista
Price Positioning 20 15 Pricing is competitive but slightly higher than local alternatives, affecting accessibility. RetailDive, EconomicTimes
Competition 10 2 The market has strong competitors with established products, limiting market share growth. IDC, Canalys
Use-case Advantage 5 4 Ideal for specific culinary uses, but limited in broader applications compared to other products. FoodNavigator, FMCGNews
Final Market Score 100 66/100 (3.30/5) SPS MARKETING Brinjal Vathal offers quality but faces tough competition in a growing market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product meets consumer preferences for authentic and traditional Indian snacks effectively.
    Sources: MarketResearch, Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: SPS MARKETING is recognized for quality but lacks widespread brand loyalty compared to competitors.
    Sources: BrandZ, Mintel
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for traditional Indian snacks like Brinjal Vathal is growing steadily in the market.
    Sources: Nielsen, Statista
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive but slightly higher than local alternatives, affecting accessibility.
    Sources: RetailDive, EconomicTimes
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: The market has strong competitors with established products, limiting market share growth.
    Sources: IDC, Canalys
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for specific culinary uses, but limited in broader applications compared to other products.
    Sources: FoodNavigator, FMCGNews
Summary
SPS MARKETING Brinjal Vathal offers quality but faces tough competition in a growing market.

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Price Comparison

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Rs.400.00 Rs.500.00

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SPS MARKETING Brinjal Vathal | Kathirikkai Vadagam(1kg)

Estimated Delivery: 2-3 days
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Best price
Rs.400.00 Rs.500.00