STAR Toor Dal Arhar Dal 1 KG

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a protein-rich meal with STAR A Mother's Choice Toor Dal, perfect for busy families seeking nutritious and wholesome cooking options.
  • This unpolished arhar dal is sourced from the best farms, ensuring premium quality and essential nutrients for your everyday meals.
  • Easy to cook and delicious, this Toor Dal is ideal for moms wanting to provide healthy meals without compromising on taste or nutrition.
  • While it may take longer to cook than polished dals, the rich flavor and health benefits make it a worthwhile addition to your diet.

Market-Based Score (India)

66/100 (3.30/5)
Decent
STAR Toor Dal offers quality and health benefits but faces stiff competition in the Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.253.82 Rs.0.00
Best price from Amazon.in Amazon.in
Key Features
Category Pulses
Type Toor Dal
Quality Unpolished
Nutritional Value Protein-rich
Cooking Time Longer than polished dals
Usage Everyday Cooking
Weight 1 KG
Details
STAR A Mother's Choice Toor Dal is a premium quality unpolished arhar dal that is rich in protein and essential nutrients. Sourced from the best farms, this dal is perfect for everyday cooking and provides a wholesome and nutritious meal for your family.

Key Features:
- Unpolished arhar dal
- Protein-rich
- Natural pulses
- Premium quality

For whom:
This Toor Dal is perfect for anyone looking to add a healthy and nutritious option to their diet. It is ideal for busy moms who want to provide their family with a wholesome meal that is easy to cook and delicious to eat.

Pros:
- Rich in protein
- Easy to cook
- Provides essential nutrients
- Premium quality

Cons:
- May take longer to cook compared to polished dals
- Some people may not prefer the texture of unpolished dal

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unpolished and protein-rich features align well with consumer preferences for healthy cooking. MarketResearch, Statista
Brand Strength 20 10 STAR is recognized for quality but faces competition from established brands in the dal segment. IDC, Euromonitor
Category Momentum 20 15 The demand for natural and unpolished pulses is rising in India, reflecting health trends. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive but needs to appeal to budget-conscious consumers in the segment. CRISIL, IBEF
Competition 10 2 Strong competition from established brands may hinder market penetration for STAR Toor Dal. Nielsen, Mintel
Use-case Advantage 5 4 Ideal for everyday cooking, but limited to specific culinary uses compared to other pulses. FMCG, BusinessToday
Final Market Score 100 66/100 (3.30/5) STAR Toor Dal offers quality and health benefits but faces stiff competition in the Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unpolished and protein-rich features align well with consumer preferences for healthy cooking.
    Sources: MarketResearch, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: STAR is recognized for quality but faces competition from established brands in the dal segment.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for natural and unpolished pulses is rising in India, reflecting health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive but needs to appeal to budget-conscious consumers in the segment.
    Sources: CRISIL, IBEF
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Strong competition from established brands may hinder market penetration for STAR Toor Dal.
    Sources: Nielsen, Mintel
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for everyday cooking, but limited to specific culinary uses compared to other pulses.
    Sources: FMCG, BusinessToday
Summary
STAR Toor Dal offers quality and health benefits but faces stiff competition in the Indian market.

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Price Comparison

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Rs.253.82 Rs.0.00

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STAR A Mother's Choice Toor Dal (Arhar Dal) ? Unpolished, Protein-Rich, Natural Pulses for Everyday Cooking(1 KG)

Estimated Delivery: 2-3 days
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Rs.253.82 Rs.0.00