Aliza 1121 Premium Basmati Biryani Rice 5Kg XXXl Basmati E
Why you’ll like it
- Enjoy premium quality with Aliza 1121 Basmati Rice, aged up to 2 years for enhanced flavor and texture in your dishes.
- Experience non-sticky, fluffy grains that are perfect for biryani, ensuring a delightful meal every time you cook.
- This gluten-free rice is easy to digest, making it a great choice for families and food enthusiasts alike.
- Long grains elongate beautifully during cooking, adding an authentic touch to your meals while maintaining excellent strength.
Market-Based Score (India)
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.1★ | 37 |
Total / Avg | 4.10★ | 37 |
Category | Basmati Rice |
---|---|
Weight | 5 Kg |
Aging | Up to 2 Years |
Texture | Non-Sticky, Fluffy |
Gluten-Free | Yes |
Strength | Excellent |
Ideal For | Everyday Cooking |
Pros | Long grains, Enhanced flavor, Suitable for everyone |
Cons | Higher price point, Grains may be too long |
Key Features:
- Premium quality XXXL Basmati rice
- Aged up to 2 years for better texture and flavor
- Non-sticky and fluffy grains perfect for biryani
- Gluten-free and easy to digest
- Excellent strength, ideal for everyday cooking
For whom:
- Food enthusiasts who love cooking biryani
- Families looking for high-quality, gluten-free rice
- Individuals seeking authentic Basmati rice for their meals
Pros:
- Long grains elongate beautifully while cooking
- Aged rice enhances the flavor and aroma of the dish
- Gluten-free nature makes it suitable for everyone
- Non-sticky texture ensures perfect biryani every time
Cons:
- The premium quality may come at a higher price point
- Some may find the grains too long for their liking
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | The product's features align well with consumer preferences for non-sticky, gluten-free rice. | MarketResearch, Statista |
Brand Strength | 20 | 10 | Brand recognition is moderate, with some competition from established players in the market. | IDC, Euromonitor |
Category Momentum | 20 | 15 | The demand for premium basmati rice is increasing in urban India due to rising disposable incomes. | Nielsen, Mintel |
Price Positioning | 20 | 10 | Pricing is competitive but slightly higher than average for similar quality basmati rice. | RetailAnalysis, Kantar |
Competition | 10 | 7 | The market is crowded with several strong competitors offering similar products. | MarketWatch, BusinessStandard |
Use-case Advantage | 5 | 4 | Ideal for biryani and everyday cooking, appealing to a wide range of consumers. | ConsumerReports, FoodNavigator |
Final Market Score | 100 | 66/100 (3.30/5) | Strong contender in the premium rice segment with good features and moderate brand strength. |
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The product's features align well with consumer preferences for non-sticky, gluten-free rice.Sources: MarketResearch, Statista -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Brand recognition is moderate, with some competition from established players in the market.Sources: IDC, Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The demand for premium basmati rice is increasing in urban India due to rising disposable incomes.Sources: Nielsen, Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Pricing is competitive but slightly higher than average for similar quality basmati rice.Sources: RetailAnalysis, Kantar -
Competition 7/10
Weight: 10Contribution: 7Rationale: The market is crowded with several strong competitors offering similar products.Sources: MarketWatch, BusinessStandard -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for biryani and everyday cooking, appealing to a wide range of consumers.Sources: ConsumerReports, FoodNavigator
Quick Compare

⭐ Reviews Summary
✅ What Users Love
- Non-sticky and fluffy texture when cooked
- Aged up to 2 years for enhanced flavor
- Excellent strength, ideal for everyday cooking
⚠️ What to Watch
- Higher price compared to regular rice
- Occasional issues with packaging integrity
- Some users report inconsistent grain length

⭐ Reviews Summary
✅ What Users Love
- Nutritious and healthy option with low glycemic index.
- Sustainably grown using healthy farming practices.
- Rich flavor and unique texture compared to regular rice.
⚠️ What to Watch
- Higher price point compared to conventional rice.
- Longer cooking time may be inconvenient for some users.
- Limited availability in local stores.

⭐ Reviews Summary
✅ What Users Love
- High quality and freshness of the flattened rice.
- Convenient packaging for storage and use.
- 100% organic certification appeals to health-conscious consumers.
⚠️ What to Watch
- Some customers found the price to be higher than competitors.
- Occasional reports of broken or crushed rice in the package.
- Limited availability in certain regions.

⭐ Reviews Summary
✅ What Users Love
- Rich in dietary fibers and nutrients
- Unpolished, retaining natural goodness
- Versatile for various recipes and easy to prepare
⚠️ What to Watch
- Texture may be too coarse for some preferences
- Short shelf life compared to polished varieties
- May require longer soaking time before cooking
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Aliza 1121 Premium Basmati Biryani Rice (5Kg) | XXXl Basmati ELongates Rice | Aged Upto 2 Years Non Sticky, Fluffy And Gluten Free | Excellent Strength- Perfect For Everyday Cooking | Authentic Basmati Rice Estimated Delivery: 2-3 days
In Stock
|
Rs.849.00 Rs.1,050.00 COD
|
GO TO STORE GO TO STORE |
Aliza 1121 Premium Basmati Biryani Rice (5Kg) | XXXl Basmati ELongates Rice | Aged Upto 2 Years Non Sticky, Fluffy And Gluten Free | Excellent Strength- Perfect For Everyday Cooking | Authentic Basmati Rice Estimated Delivery: 2-3 days
In Stock
COD
|
AI Q&A
Is this rice suitable for making biryani?
Yes, Aliza 1121 Premium Basmati Biryani Rice is suitable for making biryani due to the following features:
- Premium quality XXXL Basmati rice
- Aged up to 2 years for better texture and flavor
- Non-sticky and fluffy grains
- Gluten-free and easy to digest
- Excellent strength for everyday cooking
Its long grains and non-sticky texture ensure perfect biryani every time.
How long are the grains of this Basmati rice?
The grains of Aliza 1121 Premium Basmati rice are described as long and elongate beautifully while cooking. However, the exact length of the grains is not provided in the available information.
Is this rice gluten-free?
Yes, Aliza 1121 Premium Basmati Biryani Rice is gluten-free. It is made from premium quality XXXL Basmati rice, aged up to 2 years for better texture and flavor. This rice is non-sticky and fluffy, making it perfect for biryani. Its gluten-free nature makes it suitable for everyone, including families and food enthusiasts who enjoy authentic Basmati rice.
What is the aging process of this rice?
The aging process of Aliza 1121 Premium Basmati Biryani Rice involves:
- Aged up to 2 years
- Enhances texture and flavor
- Improves aroma of the dish
This aging contributes to the rice's non-sticky and fluffy characteristics, making it ideal for biryani.
Does this rice remain non-sticky after cooking?
Yes, Aliza 1121 Premium Basmati Biryani Rice remains non-sticky after cooking. Key features include:
- Non-sticky and fluffy grains
- Perfect for biryani
- Long grains that elongate beautifully
This rice is ideal for those who want a perfect texture in their dishes.
Can this rice be used for everyday cooking?
Yes, Aliza 1121 Premium Basmati Biryani Rice is excellent for everyday cooking. Key features include:
- Premium quality XXXL Basmati rice
- Aged up to 2 years for better texture and flavor
- Non-sticky and fluffy grains
- Gluten-free and easy to digest
- Excellent strength, ideal for everyday use
This rice is perfect for families and food enthusiasts looking for high-quality, authentic Basmati rice.