Rica Menthol After Wax Lotion for All Skin Type with Sun flower Oil Jojoba Oil Vitamin E 250ml

0 reviews

Smart Rank ⓘ 62/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Calms and soothes skin post-wax with a refreshing cooling effect
Reduces redness and inflammation for a smoother complexion
Hydrates and moisturizes skin with nourishing natural oils
Ideal for all skin types, including sensitive skin prone to irritation

Market-Based Score (India)

76/100 (3.80/5)

Good value

Well-positioned natural after-wax lotion with competitive pricing in a growing market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.5★	22
Total / Avg	4.50★	22

Consensus: 4.50★ from 22 total reviews

Rs.675.00 Rs.946.00

Best price from

Amazon.in

Details

Rica Menthol After Wax Lotion for All Skin Type with Sun flower Oil Jojoba Oil Vitamin E 250ml

This Rica Menthol After Wax Lotion is specially formulated for all skin types to provide soothing and hydration after waxing sessions.

Key features of this lotion include the inclusion of sunflower oil, jojoba oil, and Vitamin E. Sunflower oil helps to moisturize the skin, jojoba oil provides a barrier to lock in moisture, and Vitamin E helps to protect and repair the skin.

This product is suitable for anyone who undergoes waxing treatments and wants to calm their skin post-treatment.

Pros of using this lotion include its cooling menthol sensation, its hydrating ingredients, and its ability to soothe irritated skin. Cons may include a strong menthol scent for those sensitive to fragrances.

Overall, Rica Menthol After Wax Lotion is a great option for anyone looking to care for their skin after waxing with a refreshing and hydrating formula.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in natural oils and Vitamin E, meeting consumer preference for nourishing lotions.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the body care segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Retail360
Competition	10	10	Facing moderate competition from both local and international brands offering similar after-wax lotions.	MarketWatch
Use-case Advantage	5	3	Offers soothing and moisturizing benefits post-waxing, catering to specific aftercare needs.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural after-wax lotion with competitive pricing in a growing market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Rich in natural oils and Vitamin E, meeting consumer preference for nourishing lotions.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with positive reputation in the body care segment.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for natural skincare products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar offerings in the market.

Sources: Retail360
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing moderate competition from both local and international brands offering similar after-wax lotions.

Sources: MarketWatch
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Offers soothing and moisturizing benefits post-waxing, catering to specific aftercare needs.

Sources: BeautyInsider

Summary

Well-positioned natural after-wax lotion with competitive pricing in a growing market.

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Price Comparison

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