Rexona for Female Advance Protection Bamboo Aloe Vera Deodorant Spray 72 H Invisible And With Long Lasting Freshness 200 Ml

Rexona for Female Advance Protection Bamboo Aloe Vera Deodorant Spray 72 H Invisible And With Long Lasting Freshness 200 Ml

About Product: Rexona for Female Advance Protection Bamboo Aloe Vera Deodorant Spray is a long-lasting deodorant designed specifically for women. It offers 72-hour invisible protection against odor and perspiration, keeping you fresh and confident throughout the day. Key Features: - Contains bamboo and aloe vera for a fresh and natural scent - Provides 72-hour protection against odor and perspiration - Leaves no white marks on clothes - Dermatologically tested and safe for all skin types For whom: This deodorant spray is ideal for women who lead active lifestyles and want long-lasting protection against odor and perspiration. It is suitable for all skin types and can be used daily. Pros: - Long-lasting protection for up to 72 hours - Fresh and natural scent with bamboo and aloe vera - Invisible formula that doesn't leave white marks on clothes - Dermatologically tested and safe for sensitive skin Cons: - Some users may prefer a stronger scent - Can be slightly more expensive than other deodorant options - May not be as effective for heavy perspiration or intense physical activity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera and Bamboo ingredients align with current consumer preference for natural products.	Hindu Business Line, Retail4Growth
Brand Strength	20	15	Rexona is a well-established brand known for quality and innovation.	Economic Times, Brand Equity
Category Momentum	20	10	Strong growth in deodorant market, especially for female products.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar deodorants in the market.	Livemint, Business Today
Competition	10	6	Facing competition from other established brands offering similar features.	Business Insider, YourStory
Use-case Advantage	5	5	Long-lasting freshness for 72 hours appeals to consumers seeking all-day protection.	The Indian Express
Final Market Score	100	66/100 (3.30/5)	Rexona for Female Advance Protection Bamboo Aloe Vera Deodorant Spray holds strong in a competitive market with its natural ingredients and long-lasting freshness.

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