Reximoist Lotion 125 ml Advanced Moisturizer Lotion with Ceramide Hyaluronic acid for all skin types

Reximoist Lotion 125 ml Advanced Moisturizer Lotion with Ceramide Hyaluronic acid for all skin types

Key Features: - Contains Ceramide and Hyaluronic acid for deep hydration - Lightweight formula that absorbs quickly into the skin - Suitable for all skin types, including sensitive skin - Helps to restore and maintain the skin's natural barrier - Non-greasy and non-comedogenic

For whom: - Those looking for a moisturizer that provides long-lasting hydration - Individuals with dry or dehydrated skin - People with sensitive skin who need a gentle and effective moisturizer

Pros: - Hydrates and nourishes the skin deeply - Helps to improve the skin's texture and elasticity - Suitable for daily use - Does not leave a greasy residue on the skin

Cons: - May not provide enough moisture for extremely dry skin types - Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular skincare ingredients like Ceramide and Hyaluronic acid.	Vogue, Elle
Brand Strength	20	18	Established brand with a reputation for quality skincare products.	Brand Finance, Forbes
Category Momentum	20	15	Growing demand for advanced moisturizing lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar advanced moisturizer lotions in the market.	Retail Gazette, Business Standard
Competition	10	8	Facing moderate competition from established and emerging skincare brands.	WWD, Harper's Bazaar
Use-case Advantage	5	5	Suitable for all skin types, addressing a wide consumer base.	Cosmopolitan, Allure
Final Market Score	100	76/100 (3.80/5)	Well-positioned advanced moisturizer lotion with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—