Revlon Revlon Outrageous Color Protection Hair Shampoo 190 Ml 190 ml

Revlon Revlon Outrageous Color Protection Hair Shampoo 190 Ml 190 ml

Revlon Outrageous Color Protection Hair Shampoo is a specially formulated shampoo designed to provide color protection for your hair. It helps maintain vibrant and long-lasting color while keeping your hair healthy and nourished.

Key Features: - Formulated to protect hair color - Nourishes and hydrates hair - Leaves hair feeling soft and manageable

For whom: This shampoo is ideal for individuals with colored hair who want to extend the life of their hair color and keep it looking vibrant and fresh.

Pros: - Helps protect hair color from fading - Leaves hair feeling soft and manageable - Nourishing formula

Cons: - Some users may find the scent to be too strong - May not be suitable for all hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative color protection formula meets market needs.	GfK
Brand Strength	20	18	Revlon's strong brand presence and trust in hair care.	Euromonitor
Category Momentum	20	15	Growing demand for premium shampoos in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for the features offered.	AC Nielsen
Competition	10	5	Facing strong competition from established and new brands.	IRI
Use-case Advantage	5	3	Suitable for colored hair maintenance and protection.	Kantar
Final Market Score	100	76/100 (3.80/5)	Revlon Outrageous Color Protection Shampoo offers a competitive package in the Indian shampoo market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—