REVLON ColorSilk Hair Color with Keratin 2N Brown Black with Outrageous Shampoo 90 ml 3S10978F36721320

REVLON ColorSilk Hair Color with Keratin 2N Brown Black with Outrageous Shampoo 90 ml 3S10978F36721320

About Product: Revlon ColorSilk Hair Color with Keratin in 2N Brown Black is a long-lasting hair color that provides 100% gray coverage. It is enriched with nourishing keratin to leave hair feeling silky and looking healthy.

Key Features: - Provides vibrant color that lasts - Contains keratin for nourished hair - Easy to use at-home hair coloring kit - Comes with an Outrageous Shampoo 90 ml for added care and maintenance

For whom: This hair color is suitable for those looking to cover grays or change up their hair color at home. It is ideal for anyone who wants a rich, brown-black shade with added keratin benefits.

Pros: - Long-lasting color - Nourishing keratin formula - Easy to use - Comes with a bonus shampoo for extra care

Cons: - May require multiple applications for desired color intensity - Strong smell during application - Some users may experience skin sensitivity reactions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin-infused hair color with accompanying shampoo is a popular choice in India.	Vogue, Elle
Brand Strength	20	10	Revlon is a well-known brand with good reputation in India.	BrandZ, Forbes
Category Momentum	20	15	Strong demand for hair color products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	RetailToday, BusinessStandard
Competition	10	6	Facing moderate competition from other hair color brands in India.	BrandEquity, IndiaRetailing
Use-case Advantage	5	5	Convenient hair coloring solution for busy individuals in India.	Vogue
Final Market Score	100	66/100 (3.30/5)	Revlon ColorSilk Hair Color with Keratin 2N Brown Black is a strong contender in the Indian hair color market.

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