REVLON Charlie Blue Girls Eau De Toilette 100 Ml

REVLON Charlie Blue Girls Eau De Toilette 100 Ml

- REVLON Charlie Blue Girls Eau De Toilette is a refreshing and feminine fragrance that captures the essence of youth and vitality. It is perfect for everyday wear and adds a touch of sophistication to any outfit.

- Key Features: - Top notes: Bergamot, Lemon, and Hyacinth - Middle notes: Geranium, Jasmine, and Muguet - Base notes: Sandalwood, Oakmoss, and White Musk

- For whom: This fragrance is perfect for women who are looking for a light and floral scent that will last throughout the day. It is suitable for all occasions and can be worn by women of all ages.

- Pros: - Long-lasting scent - Affordable price point - Versatile fragrance that can be worn day or night

- Cons: - Some may find the scent to be too floral for their taste - Packaging may not be very luxurious compared to other high-end brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences.	IMRB
Brand Strength	20	18	REVLON is a well-established brand in India.	Brand Equity
Category Momentum	20	15	Strong demand for Eau de Toilette in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	8	Facing moderate competition from other popular Eau de Toilette brands.	Euromonitor
Use-case Advantage	5	5	Offers a unique fragrance not easily found in the market.	FragranceToday
Final Market Score	100	76/100 (3.80/5)	REVLON Charlie Blue Girls Eau De Toilette 100 Ml holds a strong position in the competitive Indian Eau de Toilette market.

Factor	Rating (out of 5)	Notes
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Retail Presence	0.0	—
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