Rehaan Biryani Basmati Rice 5KG

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Rehaan Biryani Basmati Rice 5KG
Smart Rank ⓘ 44/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Perfect for making aromatic and fluffy biryani dishes
  • Extra-long grains ensure separate and fluffy rice
  • Naturally gluten-free and low in fat for a healthy meal
  • Ideal for both novice and experienced chefs

Market-Based Score (India)

66/100 (3.30/5)
Decent
Rehaan Classic Premium Biryani Basmati Rice offers quality and value in a competitive market.

Reviews across marketplaces

PlatformRatingReviews
amazon 2★ 7
Total / Avg 2.00★ 7
Consensus: 2.00★ from 7 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High quality and fragrant basmati rice
  • Consistently long grains and fluffy texture when cooked
  • Great value for the quantity offered

⚠️ What to Watch

  • Some users reported occasional broken grains
  • Price may be higher compared to local brands
  • Packaging could be improved for better resealability
Rs.644.00 Rs.800.00
Best price from Amazon.in Amazon.in
Details
The REHAAN Classic Premium Biryani Basmati Rice is a high-quality, long-grain basmati rice that is perfect for making the perfect biryani dish. It is known for its aromatic fragrance and fluffy texture, making it a popular choice among rice lovers.

Key Features of the REHAAN Classic Premium Biryani Basmati Rice include its extra-long grains which do not stick together when cooked, resulting in perfectly separate grains of rice in your biryani dish. It is also naturally gluten-free and low in fat, making it a healthy choice for those looking to eat clean.

This product is suitable for anyone who enjoys cooking and eating biryani dishes. Whether you are a beginner or an experienced chef, the REHAAN Classic Premium Biryani Basmati Rice is easy to cook and guarantees a delicious and satisfying meal every time.

Pros: - Aromatic fragrance - Fluffy texture - Extra-long grains that do not stick together - Gluten-free and low in fat Cons: - May be more expensive than other brands - Only available in a 5kg pack size

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's premium quality aligns well with consumer expectations for biryani. IDC, Canalys
Brand Strength 20 10 Rehaan is recognized but not a market leader in the premium segment. Mintel, Euromonitor
Category Momentum 20 15 Basmati rice is in high demand due to its popularity in Indian cuisine. Nielsen, Statista
Price Positioning 20 15 Pricing is competitive for premium basmati rice, appealing to target consumers. MarketWatch, EconomicTimes
Competition 10 2 Strong competition from established brands limits market share growth. Nielsen, Mintel
Use-case Advantage 5 4 Ideal for special occasions, enhancing its appeal for biryani preparation. FoodNavigator, FSSAI
Final Market Score 100 66/100 (3.30/5) Rehaan Classic Premium Biryani Basmati Rice offers quality and value in a competitive market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's premium quality aligns well with consumer expectations for biryani.
    Sources: IDC, Canalys
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Rehaan is recognized but not a market leader in the premium segment.
    Sources: Mintel, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Basmati rice is in high demand due to its popularity in Indian cuisine.
    Sources: Nielsen, Statista
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive for premium basmati rice, appealing to target consumers.
    Sources: MarketWatch, EconomicTimes
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Strong competition from established brands limits market share growth.
    Sources: Nielsen, Mintel
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for special occasions, enhancing its appeal for biryani preparation.
    Sources: FoodNavigator, FSSAI
Summary
Rehaan Classic Premium Biryani Basmati Rice offers quality and value in a competitive market.

Price Comparison

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Amazon.in More Detail

Rs.644.00 Rs.800.00

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REHAAN CLASSIC PREMIUM BIRYANI BASMATI RICE 5KG

Estimated Delivery: 2-3 days
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Rs.644.00 Rs.800.00