Reffair LivAir Home Air Purifier with Plasma Protect technology, TRUE HEPA Filter with Activated Carbon, Removes 99.97% Pollutants & Allergens, AQI Display, Aromatherapy Function

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Reffair LivAir Home Air Purifier with Plasma Protect technology, TRUE HEPA Filter with Activated Carbon, Removes 99.97% Pollutants & Allergens, AQI Display, Aromatherapy Function
Smart Rank ⓘ 53/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience cleaner air with the Reffair LivAir, which removes 99.97% of pollutants and allergens, perfect for allergy sufferers.
  • Monitor your home's air quality in real-time with the AQI display, ensuring a healthier environment for you and your family.
  • Enjoy the added benefit of aromatherapy, allowing you to infuse your living space with pleasant fragrances while purifying the air.
  • Equipped with a TRUE HEPA filter and activated carbon, this air purifier captures particles as small as 0.3 microns for maximum filtration.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Reffair LivAir offers strong features but faces brand recognition challenges in a competitive market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 16
Total / Avg 4.20★ 16
Consensus: 4.20★ from 16 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effectively removes 99.97% of pollutants and allergens
  • Includes an AQI display for real-time air quality monitoring
  • Aromatherapy function enhances indoor air experience

⚠️ What to Watch

  • Can be noisy at higher fan settings
  • Replacement filters may be expensive
  • Size may be larger than expected for some users
Rs.8,990.00 Rs.16,000.00
Best price from Amazon.in Amazon.in
Key Features
Category Air Purifier
Model B0DHKN7JY9
Price 16000.0000
Filter Type TRUE HEPA with Activated Carbon
Pollutant Removal 99.97%
AQI Display Yes
Aromatherapy Function Yes
Details

The Reffair LivAir Home Air Purifier is a high-quality air purifier equipped with Plasma Protect technology that effectively removes 99.97% of pollutants and allergens in the air. It features a TRUE HEPA filter with activated carbon to capture particles as small as 0.3 microns, providing clean and fresh air for your home.
This air purifier is ideal for anyone looking to improve the air quality in their home, especially those who suffer from allergies or respiratory issues. The AQI display allows you to monitor the air quality in real-time, while the aromatherapy function adds a pleasant fragrance to your living space.
Pros: - Removes 99.97% of pollutants and allergens - TRUE HEPA filter with activated carbon for maximum filtration - AQI display for real-time air quality monitoring - Aromatherapy function for a pleasant fragrance Cons: - May be on the pricier side compared to other air purifiers - Replacement filters can be costly in the long run

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product features TRUE HEPA and Plasma Protect technology, appealing to health-conscious consumers. Gadgets360, CNET
Brand Strength 20 10 Reffair is a relatively new brand, impacting its recognition and trust in the market. ConsumerReports, TechRadar
Category Momentum 20 15 The demand for air purifiers has surged due to increasing pollution levels in India. IDC, Statista
Price Positioning 20 15 Competitively priced compared to similar high-end air purifiers in the market. Amazon, Flipkart
Competition 10 2 Strong competition from established brands may limit market penetration. Gadgets360, TechRadar
Use-case Advantage 5 4 Aromatherapy function adds unique value for users seeking a multi-functional device. HomeAndGarden, ConsumerReports
Final Market Score 100 66/100 (3.30/5) Reffair LivAir offers strong features but faces brand recognition challenges in a competitive market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product features TRUE HEPA and Plasma Protect technology, appealing to health-conscious consumers.
    Sources: Gadgets360, CNET
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Reffair is a relatively new brand, impacting its recognition and trust in the market.
    Sources: ConsumerReports, TechRadar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for air purifiers has surged due to increasing pollution levels in India.
    Sources: IDC, Statista
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar high-end air purifiers in the market.
    Sources: Amazon, Flipkart
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Strong competition from established brands may limit market penetration.
    Sources: Gadgets360, TechRadar
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Aromatherapy function adds unique value for users seeking a multi-functional device.
    Sources: HomeAndGarden, ConsumerReports
Summary
Reffair LivAir offers strong features but faces brand recognition challenges in a competitive market.

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Reffair LivAir Home Air Purifier with Plasma Protect technology, TRUE HEPA Filter with Activated Carbon, Removes 99.97% Pollutants & Allergens, AQI Display, Aromatherapy Function

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Rs.8,990.00 Rs.16,000.00