Reen Naturals ABC SOAP Luxury Skin Brightening Soap 100 Natural Aloe Vera Beetroot Carrot Extracts with Rich Butter and Rose Essential oil Handmade Soap 125gm 2x 125gm

Reen Naturals ABC SOAP Luxury Skin Brightening Soap 100 Natural Aloe Vera Beetroot Carrot Extracts with Rich Butter and Rose Essential oil Handmade Soap 125gm 2x 125gm

Reen Naturals ABC Soap is a luxury skin brightening soap made with 100% natural ingredients such as aloe vera, beetroot, carrot extracts, rich butter, and rose essential oil. Handmade with care, this soap is gentle on the skin while effectively brightening and nourishing.

Key Features: - Made with natural ingredients - Skin brightening properties - Rich in butter and essential oils for nourishment - Handmade with care - Comes in a pack of 2, each 125gm

For whom: This soap is suitable for all skin types, especially those looking for a natural and gentle way to brighten and nourish their skin.

Pros: - Contains natural ingredients - Skin brightening properties - Nourishing and moisturizing - Handmade with care

Cons: - Some may find the scent too strong - May not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of natural ingredients catering to the trend of clean beauty products.	Vogue India, Femina
Brand Strength	20	10	Established brand with positive reputation in the natural skincare segment.	Brand Equity, India Retailing
Category Momentum	20	15	Growing demand for luxury skincare products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar luxury handmade soaps in the market.	Business Standard, YourStory
Competition	10	6	Facing competition from established luxury soap brands but stands out with unique ingredients blend.	The Economic Times, Hindustan Times
Use-case Advantage	5	5	Offers skin brightening benefits with natural extracts, appealing to health-conscious consumers.	Elle India
Final Market Score	100	66/100 (3.30/5)	Reen Naturals ABC SOAP offers a competitive blend of luxury and natural ingredients in the Indian solid soap bars market.

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