Red Bull Energy Drink Watermelon 250 ml Pack of 4

Red Bull Energy Drink Watermelon is a refreshing twist on the classic energy drink formula, with a delicious watermelon flavor that is perfect for anyone looking for a burst of energy.

Key Features: - Watermelon flavor - Contains caffeine, taurine, and B-vitamins - Pack of 4 cans, each 250 ml

For whom: This energy drink is perfect for anyone who needs a boost of energy during the day, whether you're working out, studying, or just need a pick-me-up.

Pros: - Delicious watermelon flavor - Convenient pack of 4 cans - Provides a quick and effective energy boost

Cons: - Contains caffeine, which may not be suitable for everyone - Some may find the watermelon flavor to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Watermelon flavor aligns with consumer preferences for unique tastes.	Euromonitor
Brand Strength	20	18	Red Bull's strong brand recognition and loyalty in India.	Brandwatch
Category Momentum	20	15	Growing demand for energy drinks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar energy drink products in India.	AC Nielsen
Competition	10	8	Facing strong competition from other energy drink brands in India.	Kantar
Use-case Advantage	5	5	Convenient pack size for on-the-go consumption.	Retail Insight
Final Market Score	100	76/100 (3.80/5)	Strong brand and flavor fit, competitive pricing, facing tough competition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—