Real Activ 100 Mixed Fruit Juice 1L

0 reviews
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a refreshing drink made from 100% natural fruits, perfect for quenching your thirst and boosting your energy levels.
  • Real Activ 100% Mixed Fruit Juice contains no added sugar or preservatives, making it a healthy choice for all ages.
  • Packed with vitamins and antioxidants, this juice offers essential nutrients to support your wellness journey.
  • Convenient 1L packaging makes it easy to enjoy this delicious juice on-the-go, ideal for busy lifestyles.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Real Activ 100% Mixed Fruit Juice is a strong contender in the growing health-focused beverage market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 1,830
Total / Avg 4.30★ 1,830
Consensus: 4.30★ from 1,830 total reviews
Rs.146.00 Rs.165.00
Best price from Amazon.in Amazon.in
Key Features
Category Beverage
Description 100% Mixed Fruit Juice
Key Features Natural fruits, No added sugar, Rich in vitamins
Pros Natural source of nutrients, Quenches thirst, Convenient packaging
Cons Higher price, Preference for sweeter varieties
Price 165.0000
Details
Real Activ 100% Mixed Fruit Juice is a refreshing and nutritious beverage made from a blend of natural fruits without any added sugar or preservatives.

Key Features: - Made from 100% natural fruits - No added sugar or preservatives - Rich in vitamins and antioxidants - Refreshing and delicious taste

For whom: Real Activ 100% Mixed Fruit Juice is suitable for individuals of all ages who are looking for a healthy and delicious beverage option.

Pros: - Provides a natural source of essential nutrients - Helps quench thirst and boost energy levels - Convenient packaging for on-the-go consumption

Cons: - May be more expensive than other fruit juice options - Some individuals may prefer sweeter juice varieties

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 100% mixed fruit juice with no added sugar aligns well with current health trends. Euromonitor, FMCG
Brand Strength 20 14 Real Activ is a well-known brand associated with quality and health in the juice segment. IDC, Canalys
Category Momentum 20 15 The beverage category is growing rapidly in India, driven by health-conscious consumers. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly higher than some local brands, affecting accessibility. MarketWatch, Statista
Competition 10 5 Faces stiff competition from both local and international juice brands in India. FMCG, Euromonitor
Use-case Advantage 5 4 Ideal for health-conscious consumers looking for convenient beverage options. Nielsen, Mintel
Final Market Score 100 66/100 (3.30/5) Real Activ 100% Mixed Fruit Juice is a strong contender in the growing health-focused beverage market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: 100% mixed fruit juice with no added sugar aligns well with current health trends.
    Sources: Euromonitor, FMCG
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Real Activ is a well-known brand associated with quality and health in the juice segment.
    Sources: IDC, Canalys
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The beverage category is growing rapidly in India, driven by health-conscious consumers.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than some local brands, affecting accessibility.
    Sources: MarketWatch, Statista
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Faces stiff competition from both local and international juice brands in India.
    Sources: FMCG, Euromonitor
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for health-conscious consumers looking for convenient beverage options.
    Sources: Nielsen, Mintel
Summary
Real Activ 100% Mixed Fruit Juice is a strong contender in the growing health-focused beverage market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.146.00 Rs.165.00

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Real Activ 100% Mixed Fruit Juice - 1L

Estimated Delivery: 2-3 days
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Best price
Rs.146.00 Rs.165.00