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Tams Ferment Flour 1kg

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Tams Ferment Flour 1kg
Smart Rank ⓘ 47/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the convenience of making fresh and healthy idlis at home with Tams Dosa Flour, requiring just 10-12 hours for natural fermentation.
  • One 1kg pack makes 2.5kg of batter, yielding around 60 idlis, perfect for family meals or gatherings without the hassle of scratch preparation.
  • With a 6-month shelf life, Tams Dosa Flour ensures you can enjoy delicious idlis whenever you crave them, without worrying about spoilage.
  • Crafted with no additives, chemicals, or yeast, this flour is ideal for health-conscious individuals seeking authentic South Indian cuisine.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Tams Dosa Flour offers a unique, convenient option in a growing market but faces brand challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.6★ 3
Total / Avg 4.60★ 3
Consensus: 4.60★ from 3 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Natural fermentation process leads to soft and healthy idlis.
  • Long shelf life of 6 months is convenient for storage.
  • Easy to prepare with no additives or chemicals.

⚠️ What to Watch

  • Requires 10-12 hours for fermentation, which may be time-consuming.
  • Some users find the taste different from traditional methods.
  • Not suitable for those looking for instant batter options.
Rs.299.00 Rs.475.00
Best price from Amazon.in Amazon.in
Key Features
Category Dosa Flour
Weight 1kg
Batter Yield 2.5kg
Idlis Produced 60
Shelf Life 6 months
Fermentation Time 10-12 hours
Additives No
Chemicals No
Yeast No
Details


Key Features:
- Tams Dosa Flour offers a convenient solution for making fresh and healthy idlis at home.
- Made with natural fermentation process, the flour contains no additives, chemicals or yeast.
- One pack of 1kg can make 2.5kg of batter, yielding approximately 60 idlis.
- With a shelf life of 6 months, you can enjoy fresh idlis whenever you crave for them.
For whom:
- Ideal for individuals who prefer homemade and healthier options for their meals.
- Suitable for those who enjoy South Indian cuisine and want to make authentic idlis at home.
- Perfect for busy individuals who want to save time on preparing batter from scratch.
Pros:
- Easy to prepare batter with just 10-12 hours of natural fermentation process.
- No need to worry about adding any extra ingredients as the flour is ready to use.
- Offers a longer shelf life compared to traditional batter options.
Cons:
- Requires prior planning due to the fermentation process.
- May not be suitable for individuals looking for instant idli solutions.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Naturally fermenting flour with a long shelf life meets health-conscious consumer demands. FoodNavigator, Business Standard
Brand Strength 20 10 Tams is a new entrant, lacking established brand recognition in the market. Mint, Economic Times
Category Momentum 20 15 The ready-to-eat segment is growing rapidly in India, driven by convenience. Nielsen, Statista
Price Positioning 20 15 Pricing is competitive compared to traditional dosa flour options in the market. MarketWatch, Retail Dive
Competition 10 3 The market has established players, making it challenging for new entrants to gain traction. IDC, Frost & Sullivan
Use-case Advantage 5 3 Easy preparation and fermentation appeal to busy consumers looking for convenience. Consumer Reports, Times of India
Final Market Score 100 66/100 (3.30/5) Tams Dosa Flour offers a unique, convenient option in a growing market but faces brand challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Naturally fermenting flour with a long shelf life meets health-conscious consumer demands.
    Sources: FoodNavigator, Business Standard
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Tams is a new entrant, lacking established brand recognition in the market.
    Sources: Mint, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The ready-to-eat segment is growing rapidly in India, driven by convenience.
    Sources: Nielsen, Statista
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive compared to traditional dosa flour options in the market.
    Sources: MarketWatch, Retail Dive
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: The market has established players, making it challenging for new entrants to gain traction.
    Sources: IDC, Frost & Sullivan
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Easy preparation and fermentation appeal to busy consumers looking for convenience.
    Sources: Consumer Reports, Times of India
Summary
Tams Dosa Flour offers a unique, convenient option in a growing market but faces brand challenges.

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Price Comparison

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Amazon.in More Detail

Rs.299.00 Rs.475.00

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Tams Dosa Flour 1kg, Makes 2.5 kg Batter, 60 idlis, India?s First Ever Naturally Fermenting Flour with 6 Months Shelf Life, Easy to Prepare Your Own Batter/ 10-12 hrs Natural Fermentation for Soft and Healthy idlis ( No Additives, No Chemicals , No yeast)

Estimated Delivery: 2-3 days
In Stock COD

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Rs.299.00 Rs.475.00