Pure Idli Fiber Rice - 2kg
Smart Rank ⓘ
54/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Rich in fiber for a healthy digestive system
- Gluten-free option for those with dietary restrictions
- Non-GMO for a more natural and sustainable choice
- No preservatives added for a pure organic experience
Market-Based Score (India)
66/100 (3.30/5)
Decent Organic idli rice with strong market potential in the growing Indian ready-to-eat segment.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.3★ | 18 |
Total / Avg | 4.30★ | 18 |
Consensus:
4.30★ from 18 total reviews
Key Features
Category | Organic Food |
---|---|
Product | Idli Rice |
Weight | 2kg |
Fiber | Rich |
Gluten Free | Yes |
Non GMO | Yes |
Preservatives | None |
Ideal For | Health-conscious individuals |
Dietary Suitability | Gluten-free |
Price | 300.00 |
Details
About Product:
Pure & Sure Organic Idli Rice is a high-quality organic rice that is perfect for making idlis, dosas, and other South Indian dishes. This rice is sourced from certified organic farms and is free from any harmful chemicals or pesticides.
Key Features:
- Rich in fiber
- Gluten free
- Non GMO
- No preservatives added
For whom:
This product is ideal for health-conscious individuals who are looking for a nutritious and organic alternative to traditional rice. It is also perfect for those following a gluten-free diet.
Pros:
- High in fiber, making it a healthy choice
- Gluten-free, suitable for those with dietary restrictions
- Non GMO and free from preservatives
Cons:
- Some users may find the price to be a bit higher than non-organic rice options
- Packaging may not be very convenient for storing
Pure & Sure Organic Idli Rice is a high-quality organic rice that is perfect for making idlis, dosas, and other South Indian dishes. This rice is sourced from certified organic farms and is free from any harmful chemicals or pesticides.
Key Features:
- Rich in fiber
- Gluten free
- Non GMO
- No preservatives added
For whom:
This product is ideal for health-conscious individuals who are looking for a nutritious and organic alternative to traditional rice. It is also perfect for those following a gluten-free diet.
Pros:
- High in fiber, making it a healthy choice
- Gluten-free, suitable for those with dietary restrictions
- Non GMO and free from preservatives
Cons:
- Some users may find the price to be a bit higher than non-organic rice options
- Packaging may not be very convenient for storing
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Rich in fiber, gluten-free, non-GMO, and preservative-free aligning with health-conscious consumer preferences. | Nielsen |
Brand Strength | 20 | 10 | Established brand with a reputation for quality organic products. | Euromonitor |
Category Momentum | 20 | 15 | Growing demand for organic ready-to-eat products in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced for a pack of 2 organic idli rice in the Indian market. | Gartner |
Competition | 10 | 6 | Facing competition from other established organic idli rice brands in the market. | Statista |
Use-case Advantage | 5 | 5 | Convenient pack size for regular consumption by small Indian households. | Forrester |
Final Market Score | 100 | 66/100 (3.30/5) | Organic idli rice with strong market potential in the growing Indian ready-to-eat segment. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Rich in fiber, gluten-free, non-GMO, and preservative-free aligning with health-conscious consumer preferences.Sources: Nielsen -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with a reputation for quality organic products.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for organic ready-to-eat products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced for a pack of 2 organic idli rice in the Indian market.Sources: Gartner -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from other established organic idli rice brands in the market.Sources: Statista -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Convenient pack size for regular consumption by small Indian households.Sources: Forrester
Summary
Organic idli rice with strong market potential in the growing Indian ready-to-eat segment.
Quick Compare

Rs.300.00
⭐ Reviews Summary
✅ What Users Love
- High quality organic rice with rich fiber content
- Gluten-free and non-GMO, suitable for various diets
- Convenient packaging with a pack of 2 for better value
⚠️ What to Watch
- Some customers found the price to be on the higher side
- Occasional reports of inconsistent grain quality
- Limited availability in certain regions

Rs.65.00
⭐ Reviews Summary
✅ What Users Love
- Convenient and ready-to-use batter saves preparation time.
- Authentic taste and texture reminiscent of homemade dosas and idlis.
- Good shelf life and easy storage options.
⚠️ What to Watch
- Some users reported inconsistency in fermentation quality.
- May require additional seasoning for enhanced flavor.
- Packaging issues leading to leaks or spills during transit.

Rs.129.00
⭐ Reviews Summary
✅ What Users Love
- Easy to prepare and quick cooking time.
- Rich and authentic taste, reminiscent of traditional recipes.
- Convenient packaging for storage and use.
⚠️ What to Watch
- Some users found the texture too thin or watery.
- Flavor may not be strong enough for all palates.
- Higher price point compared to similar products.

Rs.175.00
⭐ Reviews Summary
✅ What Users Love
- Convenient and quick meal option.
- Healthy ingredients with no preservatives.
- Vegan and superfood attributes appeal to health-conscious consumers.
⚠️ What to Watch
- Taste may not satisfy all palates.
- Portion size may be too small for some.
- Higher price point compared to similar products.
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Pure & Sure Organic Idli Rice- 2kg | Indian Organic Food | Rich in Fiber, Gluten Free Rice, Non GMO, No Preservative | (Pack of 2) Estimated Delivery: 2-3 days
In Stock
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Rs.300.00 Rs.300.00 COD
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GO TO STORE GO TO STORE |
Pure & Sure Organic Idli Rice- 2kg | Indian Organic Food | Rich in Fiber, Gluten Free Rice, Non GMO, No Preservative | (Pack of 2) Estimated Delivery: 2-3 days
In Stock
COD
|