Rasasi Afshan Eau De Parfum Spray 100 ml

Rasasi Afshan Eau De Parfum Spray 100 ml

Rasasi Afshan Eau De Parfum is a luxurious fragrance that is perfect for both men and women. This long-lasting scent combines floral and woody notes to create a unique and captivating aroma.

Key features of this perfume include its intense and sophisticated blend of saffron, rose, oud, and amber. The rich and exotic ingredients make this fragrance perfect for special occasions or everyday wear.

This Eau De Parfum is suitable for anyone looking for a bold and memorable scent that will leave a lasting impression. It is ideal for those who appreciate complex and intoxicating fragrances.

Pros: - Long-lasting fragrance - Unique blend of floral and woody notes - Suitable for both men and women Cons: - May be too strong for some individuals - Price may be higher than other perfumes in the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features of Afshan Eau De Parfum align well with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	Rasasi is a well-established brand with strong customer loyalty.	Brandwatch
Category Momentum	20	15	Perfume category growing rapidly in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	GfK
Competition	10	8	Facing moderate competition from other premium perfume brands.	Nielsen
Use-case Advantage	5	5	Offers unique fragrance notes suitable for various occasions.	Kantar
Final Market Score	100	76/100 (3.80/5)	Rasasi Afshan Eau De Parfum offers a compelling blend of quality, value, and uniqueness in the Indian perfume market.

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