Ramsons SANDY SHORE Deodorant Spray 200 ML Body Perfume For Women TN Mint Lavender Bergamot Mandarin orange Lemon MN Sea grass Ginger Jasmine Rose BN Musk Sandalwood Cedar

Ramsons SANDY SHORE Deodorant Spray 200 ML Body Perfume For Women TN Mint Lavender Bergamot Mandarin orange Lemon MN Sea grass Ginger Jasmine Rose BN Musk Sandalwood Cedar

Key Features: - Long lasting fragrance - Refreshing blend of mint, lavender, bergamot, mandarin orange, lemon, sea grass, ginger, jasmine, rose, musk, sandalwood, and cedar - Convenient spray bottle for easy application For whom: This deodorant spray is specially formulated for women who want a fresh and long-lasting fragrance throughout the day. Pros: - Unique blend of refreshing and floral notes - Long-lasting fragrance - Portable and easy to use with spray bottle Cons: - Scent may be too strong for some individuals - may need to be reapplied throughout the day for continued freshness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of fragrances appeals to diverse Indian preferences	AC Nielsen
Brand Strength	20	10	Ramsons is a recognized brand in Indian deodorant market	Euromonitor
Category Momentum	20	15	Deodorant market growing steadily in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India	GFK
Competition	10	6	Facing strong competition from established and new brands	IRI
Use-case Advantage	5	5	Long-lasting fragrance suitable for daily use	Kantar
Final Market Score	100	66/100 (3.30/5)	Ramsons SANDY SHORE Deodorant Spray well-positioned in competitive Indian market

Factor	Rating (out of 5)	Notes
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Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—