Raaga Professional Pro Botanix Colour Protect Shampoo With Sunflower Oil 200 ml

Raaga Professional Pro Botanix Colour Protect Shampoo With Sunflower Oil 200 ml

The Raaga Professional Pro Botanix Colour Protect Shampoo is specially formulated to protect and nourish color-treated hair. Enriched with sunflower oil, this shampoo helps in maintaining the vibrancy of hair color while providing deep hydration and nourishment.

Key features of this shampoo include its ability to protect hair color from fading, its moisturizing properties that leave hair feeling soft and smooth, and its gentle formula that is suitable for daily use.

This shampoo is perfect for individuals with color-treated hair who want to prolong the life of their hair color and keep their hair looking vibrant and healthy. It is also suitable for those with dry or damaged hair, as the sunflower oil helps to repair and strengthen hair from within.

Pros: - Protects hair color from fading - Moisturizes and nourishes hair - Gentle formula suitable for daily use

Cons: - Some users may not like the fragrance - May not lather as much as other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sunflower oil known for color protection benefits, aligns with market trends.	Nielsen
Brand Strength	20	10	Established brand reputation in hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar color protect shampoos.	Kantar
Competition	10	6	Facing strong competition from other color protect shampoos in the market.	IRI
Use-case Advantage	5	5	Specifically formulated for color-treated hair, addressing a niche need.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively positioned color protect shampoo with good market fit.

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