Raaga Professional Pro Botanix Anti Frizz Shampoo with Shea Butter Smoothes and Controls Unruly Frizzy Hair Deep Moisturization Suitable For Men Women 1000 ml

Raaga Professional Pro Botanix Anti Frizz Shampoo with Shea Butter Smoothes and Controls Unruly Frizzy Hair Deep Moisturization Suitable For Men Women 1000 ml

Key Features: - Contains shea butter which helps in smoothing and controlling unruly frizzy hair - Provides deep moisturization to the hair - Suitable for both men and women - Comes in a 1000 ml bottle for long-lasting use

For whom: - Individuals with frizzy and unruly hair looking for a solution to smoothen and control their hair - Suitable for all hair types

Pros: - Helps in taming frizz and making hair more manageable - Provides deep moisturization for healthier-looking hair - Suitable for both men and women - Comes in a large bottle for extended use

Cons: - Might not be suitable for those with very oily hair - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea butter and deep moisturization align with current market trends.	Euromonitor
Brand Strength	20	18	Raaga Professional is a well-known brand in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for anti-frizz shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the anti-frizz shampoo segment.	MarketWatch
Use-case Advantage	5	3	Addresses the common issue of frizzy hair for both men and women.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Raaga Professional Pro Botanix Anti Frizz Shampoo is well-positioned in the Indian market with strong brand recognition and competitive pricing.

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