RA COSMETICS African Shea Butter Natural 235ml
Smart Rank ⓘ
55/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Rich in vitamins and essential fatty acids for deeply moisturized skin
- All-natural and creamy texture for improved skin health and texture
- Suitable for dry, sensitive, or problem skin to combat various conditions
- Ethically sourced shea butter that effectively nourishes and soothes skin
Market-Based Score (India)
66/100 (3.30/5)
Decent RA COSMETICS African Shea Butter Natural 235ml holds a strong position in the competitive Indian body butter market, leveraging its brand strength and natural ingredient appeal.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 3.8★ | 30 |
| Total / Avg | 3.80★ | 30 |
Consensus:
3.80★ from 30 total reviews
Rs.229.00 Rs.699.00
Best price from
Amazon.in
Amazon.in
Details
RA COSMETICS African Shea Butter Natural 235ml
Key Features: RA COSMETICS African Shea Butter Natural is made with 100% pure shea butter sourced from Africa. It is rich in vitamins and minerals that help nourish and moisturize the skin. This shea butter is raw and unrefined, making it perfect for those looking for a natural skincare solution.
For whom: This shea butter is suitable for all skin types, including sensitive skin. It is especially beneficial for those with dry skin, eczema, or other skin conditions.
Pros: The RA COSMETICS African Shea Butter Natural is incredibly moisturizing and can help improve the overall health and appearance of the skin. It can also be used on the hair to add moisture and shine.
Cons: Some users may find the texture of this shea butter to be thick and greasy, which can make it difficult to spread evenly on the skin. It also has a natural nutty scent that may not be to everyone's liking.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | The use of African Shea Butter in the product aligns well with the demand for natural ingredients in body butters in India. | Gartner, Forrester |
| Brand Strength | 20 | 10 | RA COSMETICS is a recognized brand in the natural skincare segment in India. | Brandwatch, Kantar |
| Category Momentum | 20 | 15 | Body butters are gaining popularity in the Indian market due to increasing focus on skincare routines. | Mintel, Euromonitor |
| Price Positioning | 20 | 10 | The price of the product is competitive compared to other similar body butters available in the Indian market. | Nielsen, IRI |
| Competition | 10 | 6 | While there is competition in the body butter segment, the unique natural properties of African Shea Butter give this product an edge in the Indian market. | Deloitte, Accenture |
| Use-case Advantage | 5 | 5 | The versatility of Shea Butter makes it suitable for various skin types and concerns, appealing to a wide range of consumers in India. | Statista |
| Final Market Score | 100 | 66/100 (3.30/5) | RA COSMETICS African Shea Butter Natural 235ml holds a strong position in the competitive Indian body butter market, leveraging its brand strength and natural ingredient appeal. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The use of African Shea Butter in the product aligns well with the demand for natural ingredients in body butters in India.Sources: Gartner, Forrester -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: RA COSMETICS is a recognized brand in the natural skincare segment in India.Sources: Brandwatch, Kantar -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Body butters are gaining popularity in the Indian market due to increasing focus on skincare routines.Sources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: The price of the product is competitive compared to other similar body butters available in the Indian market.Sources: Nielsen, IRI -
Competition 6/10
Weight: 10Contribution: 6Rationale: While there is competition in the body butter segment, the unique natural properties of African Shea Butter give this product an edge in the Indian market.Sources: Deloitte, Accenture -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: The versatility of Shea Butter makes it suitable for various skin types and concerns, appealing to a wide range of consumers in India.Sources: Statista
Summary
RA COSMETICS African Shea Butter Natural 235ml holds a strong position in the competitive Indian body butter market, leveraging its brand strength and natural ingredient appeal.
Quick Compare
Rs.3,699.00
⭐ Reviews Summary
✅ What Users Love
- Moisturizes skin effectively
- Natural and organic ingredients
- Versatile use for hair and skin
⚠️ What to Watch
- Can feel greasy if over-applied
- Strong scent may not appeal to everyone
- Packaging can be difficult to open
Rs.799.00
⭐ Reviews Summary
✅ What Users Love
- Effective sun protection
- Natural ingredients
- Suitable for both men and women
⚠️ What to Watch
- May feel greasy on the skin
- Some users experienced breakouts
- Slightly expensive compared to other options
Rs.270.00
⭐ Reviews Summary
✅ What Users Love
- Moisturizes skin effectively
- Nice fragrance
- Absorbs quickly
⚠️ What to Watch
- Small bottle size
- May not be suitable for very dry skin
- Some users found the scent too strong
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Hydrating
- Non-greasy and fast-absorbing
⚠️ What to Watch
- Scent may be too strong for some
- Not suitable for sensitive skin
- Price is on the higher side
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