Quench Damage Repair Shampoo With Quinoa Protein Ceramides For Dry Damaged Hair Deeply Conditions Improves Hair Texture Prevents Split Ends Made In Korea 250Ml

Quench Damage Repair Shampoo With Quinoa Protein Ceramides For Dry Damaged Hair Deeply Conditions Improves Hair Texture Prevents Split Ends Made In Korea 250Ml

Key Features: - Contains quinoa protein and ceramides for deep repair and conditioning - Improves hair texture and prevents split ends - Made in Korea with high-quality ingredients

For whom: - Ideal for those with dry, damaged hair in need of repair and hydration - Suitable for all hair types - Perfect for those looking to improve the overall health and appearance of their hair

Pros: - Deeply conditions and nourishes hair - Helps to repair damage and improve hair texture - Prevents split ends and promotes healthier, stronger hair

Cons: - May be on the pricier side compared to other shampoos - Some users may find the scent too strong - Results may vary for individuals depending on their hair type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients like Quinoa Protein and Ceramides cater to specific hair repair needs.	Euromonitor
Brand Strength	20	18	Strong brand reputation in Korea and globally.	Brand Finance
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium imported shampoos in India.	Retail360
Competition	10	8	Facing competition from established local and international hair care brands in India.	IRI
Use-case Advantage	5	5	Addresses common issues of dry and damaged hair prevalent in Indian consumers.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium shampoo with unique ingredients for Indian market.

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